I did a similar study but analyzing actual API subdomains, and ignoring those fronted by Cloudflare, Akamai, etc and the conclusion was the opposite: European companied are more likely to be using OVH and Hetzner than AWS/Azure
This tries to capture Europe as a single coherent market, which it is not and by far.
It's comparing countries with vastly different socio-economical landscapes and sizes.
Is "using Cloudflare as a CDN but hosting everything at, say, Hetzner using generic systems/opensource components" the same as "having built a complete ecosystem with Amazon specific software"?
Getting out of the walled garden of AWS, GCP or Azure is notoriously difficult. Some european cloud providers made this one of their key selling point, advocating for openess and "multicloud". This had, to my knowledge, next to no effect.
Vendor lockin is real. Dependency to a vendor located outside of your generic law system is, indeed, a risk. But this article probably isn't the way to measure it (and it's a tough job to do)
As an Italian solo-founder, I have to admit that the US vendor dependency is really strong, but when you look at what you need to build a serious product, what can you actually use from European vendors that is even close to US products?
Take Stripe as an example: is there a real alternative that covers what they do?
Not to talk about Cloud and Edge Computing vendors: GCP, AWS, Cloudflare... does anyone even get close to these products / companies and what they offer? Managed environments, automatic scaling, serverless architectures that just work and cover all your needs?
I'm a big fan of Hetzner, which has great prices, a great managed environment and lot of features that give you a reliable structure to work on, but I don't actually want to manage everything by myself.
I also use Bunny.net for my products, but the services are still limited and contained to very specific stuff.
Just take a look at Neon Postgres as an example: where do you find a product like this in Europe?
I believe that the problem is mainly structural and cultural. When a new technology comes out, it's usually from US researchers and companies. So how does Europe even stand a (real) chance at giving the world (or the continent) the best packaged services?
Funilly enough, payment might be the area where it's the easiest to find a credible european alternative.
Adyen is an enormous PSP
Mollie is aiming at smaller companies.
Scaleway, OVH, Hetzner, Infomaniak and others do have pre-packaged, managed services, but you might not find "eveything and anything" that you find at, say, AWS. The other side of the same coin is that you're as vendor-locked if you buid something with one component at SCW, one at Hetzner and the third at Infomaniak... (but you have to manage 3 different invoices...)
I think this is exactly the market Mollie is tapping in at the moment: "as feature complete as Ayden, but no need to run millions by us to be a first class citizen"
> is there a real alternative that covers what they do?
Have you tried searching the internet for things like "European Stripe alternatives" and things like that? Or you tend to rely on word of mouth and similar?
I won't claim there are 100% replacements available for everything, but for all the basic functionality of Stripe, Cloudflare, AWS and so on there are tons of options out there, seemingly growing every month, but it does require you to proactively go out and look for them, rather than relying on that you've heard about it since before.
I get your point, and even in Italy we have Banca Sella (first one that comes to mind) which is a great way to collect payments with a local processor. But it's not Stripe...
Stripe is not just an integration for Link or Card payments, and payment fees are actually not that bad. Developer experience matters most to me.
Plus, I agree there are alternatives to a basic Stripe implementation, but what about Stripe Connect?
Right, because you're looking for a Stripe alternative, none of them will be.
Did you actually try searching what I told you you could use as a search term? Have you looked into Mollie, Adyen, Klarna, Mangopay, Quickpay, etc? The list is quite large, there are options available but again, it requires you to proactively review and compare them, not just throw your hands in the air proclaiming "It's not Stripe".
Do you know of any EU payment processor that supports recurring payments like a SaaS would need (subscriptions, subscription state tracking, automatic retries of failed payments)?
I looked but couldn't find any. Adyen does not do this on its own AFAICT, only with 3rd party addons that implement recurring payments on top of it. Mollie claims it does this but is woefully incomplete (no failed payment retries for example), and appears to be all in on slop.
You're not choosing between "Hans with a server in his closest in Germany" and Stripe here, you're choosing between two almost equally established companies that just happen to have different geographic locations and different names. Companies like Adyen are even older than Stripe by some years, and there are tons of examples like this.
That's why I meet with them. I have the mobile number of the ceo of Mollie and can call him in the weekend; compared to the US, we are DEFINITELY not big. But haven't had issues since using them since 2006.
For cyber security examples there are real movement in europe - ciphercue is trying to create a directory of alternatives which is gaining traction - https://ciphercue.com/directory/eu
Maybe going beyond cyber alternatives is whats needed
Asking for a complete replacement is how people get locked in. The way governments end up with m365 by putting out an RFP with the exact feature list of m365. Of course then you limit yourself to only one option.
I think this will start moving a lot now that people are really aware of American dependency and also ethically are opposed to it.
It's not about complete replacement. People don't buy a Golf because they googled "Toyota European version" and decided the limitations are acceptable, or because it has all the same buttons as a Hyundai. They do it because Volkswagen and a number of other European manufacturers make genuinely good, competitive cars.
For payments I've used Mollie, which is EU based and has good DX. It also has something critical that Stripe does not: proper customer service. Adyen is also good.
You're a bit generic on other fronts but Scaleway is an excellent EU-based cloud provider. Haven't missed anything from AWS so far.
> Just take a look at Neon Postgres as an example: where do you find a product like this in Europe?
Why would you even want such a product? Managed postgres for cheap in the low 10s of Euros will scale to lots of users.
If your problem is scaling you have the best problem in the world, and one that most cloud vendors offer solutions for out of the box.
Neon is a great solution..which fits a handful of use cases.
US definitely enjoys an apex position in cloud services, but there's little to no core irreplaceable products beyond leading edge AI in European offerings.
Cloudflare might be an exception if latency, ddos protection and global reach are important.
Stripe is stupidly expensive ; I have Mollie and Ingenico with tailored deals which make Stripe seems like the dumbest thing you can do. I don't know what their defaults are, but I tried to reason with Stripe and they said i'm too small; no problem with these two. And I can drive to their HQ and ask what's up if anything is up, which I would prefer even at higher fees.
Stripe, AWS and many of the "defaults" people use are extremely expensive, but since it's mostly VC-funded startups who foots the bills, no one seem to care. But once you're doing bootstrapped/long-lived stuff, you need to start caring, and once you see the terms and prices of other things, you start to realize how ridiculously over-priced AWS, Stripe, et al actually are.
There isn't going to be "EU tech" as long as US can access the EU market as freely because for the mainstream anything it doesn't make sense to have a duplication effort for the EU. USA is/was easier to start business and get funding, you can access Europe just as well from there so why bother with the European based stuff if you are targeting a broad market?
After Trump now there is a reason to actually go for European base and EU is trying hard to clean up the field with things like EU-inc, digital Euro, common markets etc but its not happening fast enough to make a difference today.
Maybe if all goes well and Trump can finish his term or even invades Greenland then EU can have its "tech", but for now its happening slowly because its primarily driven by the hypothetical risks that are convincingly real but but costly to act on.
> USA is/was easier to start business and get funding
I think this would highly depend on the country. With a solid business plan, I could easily get funding via banks and literally start a company with the press of a button in web portal, in Sweden. Similarly, Estonia seems to have made it ridiculously easy as well. In Spain it's slightly harder, I have to fill out some forms, but with stable income, very easy to get a bank loan even for business ideas that probably shouldn't.
Sure, you won't attract multi-trillion VCs that route, but is that exclusively what you're talking about? How much easier can it be to start the company than the press of the button, since you seem sure it's much easier in the US than all the countries in the EU?
Seden is a success story, just as Estonia but instead doing that and god knows what complications it creates across EU borders you can just create a company for pretty cheap in US and be clear on the situation across all the EU since US is a 3rd party with much clear rights and obligations towards EU. AFAIK that's why the EU wants to have a 28th regime.
So is the US easier than the EU or not? Now you're saying Sweden is a "success story", does that mean it's easier than the US then?
> god knows what complications it creates across EU borders you can just create a company for pretty cheap in US
What? That doesn't make any sense. If I'm a Swedish resident, and I want to sell to Danes, then in no way is it easier for me to start a US company (?!) then sell to Denmark from outside the EU, than just starting a Swedish company and selling directly to Danes inside of the EU.
This is starting to sound like someone who never done intra-EU B2B or B2C at all. Where are you getting this from?
Sweden is a success story by European standards but meh by US standards.
> If I'm a Swedish resident, and I want to sell to Danes, then in no way is it easier for me to start a US company (?!) then sell to Denmark from outside the EU
Starting a US company from EU costs a few hundred dollars depending on the broker etc. and indeed you may find it much more useful depending on how you do business(who you employ, what you sell and where are your clients). This is because EU single market isn't that single at all, you will need to figure out pensions, social contributions taxes etc across the EU borders for example but if you incorporate in US, life becomes much more easier as there are already many services geared to fascinate the trade between EU and US. So it depends.
Maybe things are easier from Sweden but then why not Europeans start company in Sweden instead of dealing with Germany for example? Do you by chance require residence and have residence-related obligations and costs?
Totally agree. As you said, the gap is significant and closing it requires a lot of effort and investments to cover a risk that could eventually cool down if the general situation stops being this critical.
> a risk that could eventually cool down if the general situation stops being this critical
Exactly, EU must guarantee that there's no going back even if the next US president is likable, cooperative politician and not this thing that Trump is. Otherwise all your investment can perish if switching to MS, Oracle or Palantir or something becomes acceptable again 2-3 years.
A Trump invasion or something just as hard to fix needs to seal the deal.
Stripe doesn't just process payments.
Are there comparable alternatives on the side of Developer Experience and the amount of services that you can build on top of Stripe? I have never found in any other product the level of care for devs and founders that Stripe has.
I'm clearly not talking about "pay by card" and basic payment processor interactions.
There are a LOT of processors/acquirers, just most don't want to work with small companies and somehow developers are so really not developers that stripe won because 'better api' even though you get overcharged for everything.
This is just incorrect with a way too small set of websites. Their estimates are more than double.
However, that is if you take all websites into account. If you only take the most popular websites/biggest companies, their estimates are closer to reality.
I find the Europe's relationship with tech to be wired, there is one section that is hardcore-opensource fanatics, they want to host everything by themselves, and want to go through the trouble of keeping things updated, and would not want to use a close source tools even though they are developed by European counterparts.
On the other side there are people who are techy but happy to use US products, and when you pitch something European they would cite some tool that's better and bigger in US.
It's hard to find people who are in the middle who would like to pay and use a EU made tool.
Also processes take forever, and everything has to go through lot of meetings, and bureaucracy and red-tape and no one is willing to take a chance on a small startup.
I think the reason for this is that if you're targeting folks for whom Europe-sovereignty resonates as an important factor, those will also care about sovereignty and self-sufficiency in general, and thus just skip your SaaS and go right for (semi) self-hosting.
While for the other side where the sovereignty is not an important factor, it's product quality that matters.
You can absolutely make a European startup that sells B2B SaaS, successfully, it just has to be better than the competition, and being European will not be enough.
Why would i want an inferior option just because it's made in the EU? I'm not an EU nationalist, i don't care if "EU Tech Companies" are a thing. If anything "EU Tech Sovereignty" is a net negative for me.
> If anything "EU Tech Sovereignty" is a net negative for me.
Is it? If you live in the EU, the fact that pretty much all companies completely depend on US tech to work means that the US can not only spy on them (if Airbus uses Microsoft Teams, then the US government can ask Microsoft to give them access to the data and use that to help Boeing win contracts for instance), but also put pressure on those companies by blocking their access to that tech (it has happened).
The "sovereignty" part here is a net positive for anyone living in the EU. Net negative for anyone living in the US of course, because being in a dominant position does favour the US.
The default stance should be that nothing you do is private on the internet. If we're talking spying then no service in any country will be secure unless fully encrypted with audits. Any country with an intelligence agency can force companies in their jurisdiction to give them access to data otherwise.
I live in an EU country and care deeply for the right to erasure and our consumer rights. The EU legislature does some good things on that front. I "care" for EU tech companies as much as I can care for any company currently. I think technological sovereignty is and will be important moving forward, for our economic resilience, infrastructure stability, among other things.
BTW "EU nationalist" just sounds like an oxymoron to me.
Which is why we’re putting our entire digital identification infrastructure in the hands of Google and Apple. EU technological sovereignty is a kafkaesque affair, and that’s putting it mildly.
If the location of something is a part of what you use to decide what to use, then if it's in the EU which is your preferred location, it no longer is "an inferior option", it might end up your only option.
But clearly you don't care, so understandably that choice doesn't make sense for you, that's all fine and good. But still you have to understand other people/organizations than you might have different requirements? Or is that a very foreign concept?
You switch from talking about Europe to talking about the EU half way through. The article was about Europe (excluding Russia and a few others).
> there is one section that is hardcore-opensource fanatics, they want to host everything by themselves, and want to go through the trouble of keeping things updated
Using Cloudflare, AWS etc. does not mean you do not have to keep things updated. Using an SaaS does. The numbers in the article count both.
There are plenty of people who use FOSS only and non-US hosting, and still use Cloudflare.
> On the other side there are people who are techy but happy to use US products, and when you pitch something European they would cite some tool that's better and bigger in US.
A preference for what they already know (maybe reinforced by marketing). Its not that they prefer American products, but American dominance means it is what everyone already knows.
There are not many big vendors that are EU first apart from SAP, SuSE and a handful more. Nothing similar to what MS, IBM, Google, Intel, AMD , Nvidia or Meta provide.
Well it's because few people have "European-ness" as a strong personal value. Some people have strong values around open-source, or even around the specific country, but the sense of being European and valuing European things is just not very widespread, so in absence of a specific personal value, they pick the cheapest/biggest/most-known option which is usually American.
This is quickly changing though: my subjective take is that the US antagonism is pushing people away from American product AND making the European identity stronger.
> I find the Europe's relationship with tech to be wired
I don't think it's weird: almost nobody cares, they just use whatever they know/is free. It turns out it is US tech. It's the exact same situation in the US, except that for them it is not a sovereignty issue.
Now maybe there is a bigger open source community in Europe, but I don't see a problem with that.
> It's hard to find people who are in the middle who would like to pay and use a EU made tool.
I think that’s because people who aren’t part of the open source FOSS camp don’t care where the services they use are based. And the people who don’t care tend to choose whatever is the easiest and most popular option. Hold on, did I just restate your whole point? Maybe I did.
Good article because it clearly exposes the methodology and the shortcomings of the measurements (mostly the front CDN of a ~20k number of old continent entities of apex/www domain).
> The practical point is not that every European company should leave US infrastructure tomorrow. The point is that sovereignty discussions often start too late in the stack. Before organisations debate cloud regions, subprocessors, or contractual controls, they should know which vendors already sit in front of their public web estate.
This seems like the wrong takeaway and I'd advice (European) companies to do the opposite: Don't look at what your marketing/landing page does first, care first about where your actual user/company data lives, what processors are touching it and so on. Then once you have your internal house in order, then do the easy surface-level stuff like what vendor sits in front of your marketing websites.
I don't understand why they'd advise people to do things in that suggested order, seems really backwards and like they're more interested in patching over the problem rather than actually solving it.
> For European infrastructure vendors, this is the market map. For policymakers, it is the base rate. For buyers, it is the inventory problem.
> Dammit, fell for another AI slop article AGAIN...
Is it really "slop" if you keep falling for AI written articles again and again? Doesn't that actually mean the opposite - the AI seemingly convinced you (or almost) that it was written by a realy human?
Yes, because it sounds reasonable at the beginning, then the further you go, the less sense it makes. Ultimately you look up the stuff that felt weird initially, and found the reason why it sounded so weird.
If I never actually noticed it, it wouldn't be slop, that I'd agree with. But in this case, I did notice, so it is slop.
They pointed out that the article is suggesting a completely wrong solution.
If the article was written by a human it would be valuable feedback for the author. Because the article was written by a LLM it was just the commenter being tricked to be engaged by generated noise.
Wait to see what they are using for emails and for most of their internal docs (containing any kind of secrets)!
I know companies that will tell you "I'm not gonna put any of my data in cloud, especially not American ones" but they are perfectly fine using any major cloud based office suite (mail, docs, chat/video apps, ecc ecc) where they voluntarily and deliberately load any kind of data.
Europe right now is the ultimate US vasall. Germany is the leader here; France and Netherlands are much more self-conscious but also way too dependent on US corporations. The worst part is that in Germany with Merz in charge, this will not change. He is a good puppy for the USA.
Here in Spain it seems better. We don't have tons of alternatives for web services, so lots end up on the typical clouds, but email hosting it seems every region has at least one ajuntament that runs their very own email servers. Helps that the country politically and socially is a bit decentralized since the beginning of the republic, but I was (pleasantly) surprised how many local governments here actually manage their own emails.
TLDR: Yes, ofc we use Microsoft, Amazon (AWS), Cloudflare and Cisco...
There is even mainstream press articles about it here in Sweden. "dependance on microsoft ooh so bad" etc.
I find it laughable.
Unless you have a time machine to 2005 (EC2 came out in 2006 that should have been the signal) there is no way to compete now. That train has left the platform.
Second, Nokia and Ericsson dominate mobile infra in the west, but that is good I guess as they are EU? What does USA think about that?
Third, let us say you get rid of MS. Now you have no MS but all network infra for broadband is Cisco, Huawei, Juniper etc. Good luck ripping that out. And for what?
Same with AI. Mistral was amazing at first, Le Chat. Almost as good, generous free limits, good docs. Now? Just plain bad. Deepseek is better (I dislike china so I avoid it). EU should have gone in 500% the moment Mistral showed promise.
But lately we let USA and China take the lead on everything and EU can write a strongly worded letter after about how bad it is.
People will "care" when EU starts making good stuff again.
And lastly lol, people do know everything ends in Taiwan in the end right?
Let the yellow man put some more tariffs on imports from the EU. Let him ban EU citizens from Visa/Apple/Microsoft when they disagree with MAGA. Maybe give east Europe to Russia, the west half can be the 51st, 52nd and 53rd states.
As long as there are no options we have no freedom.
I did a similar study but analyzing actual API subdomains, and ignoring those fronted by Cloudflare, Akamai, etc and the conclusion was the opposite: European companied are more likely to be using OVH and Hetzner than AWS/Azure
https://bloomberry.com/blog/we-analyzed-50k-apis-heres-which...
The main reason is that they are based locally, they charge in EUR, you can get the VAT back, and they are much more affordable than AWS.
This tries to capture Europe as a single coherent market, which it is not and by far.
It's comparing countries with vastly different socio-economical landscapes and sizes.
Is "using Cloudflare as a CDN but hosting everything at, say, Hetzner using generic systems/opensource components" the same as "having built a complete ecosystem with Amazon specific software"?
Getting out of the walled garden of AWS, GCP or Azure is notoriously difficult. Some european cloud providers made this one of their key selling point, advocating for openess and "multicloud". This had, to my knowledge, next to no effect.
Vendor lockin is real. Dependency to a vendor located outside of your generic law system is, indeed, a risk. But this article probably isn't the way to measure it (and it's a tough job to do)
As an Italian solo-founder, I have to admit that the US vendor dependency is really strong, but when you look at what you need to build a serious product, what can you actually use from European vendors that is even close to US products?
Take Stripe as an example: is there a real alternative that covers what they do? Not to talk about Cloud and Edge Computing vendors: GCP, AWS, Cloudflare... does anyone even get close to these products / companies and what they offer? Managed environments, automatic scaling, serverless architectures that just work and cover all your needs?
I'm a big fan of Hetzner, which has great prices, a great managed environment and lot of features that give you a reliable structure to work on, but I don't actually want to manage everything by myself.
I also use Bunny.net for my products, but the services are still limited and contained to very specific stuff.
Just take a look at Neon Postgres as an example: where do you find a product like this in Europe?
I believe that the problem is mainly structural and cultural. When a new technology comes out, it's usually from US researchers and companies. So how does Europe even stand a (real) chance at giving the world (or the continent) the best packaged services?
Funilly enough, payment might be the area where it's the easiest to find a credible european alternative. Adyen is an enormous PSP Mollie is aiming at smaller companies.
Scaleway, OVH, Hetzner, Infomaniak and others do have pre-packaged, managed services, but you might not find "eveything and anything" that you find at, say, AWS. The other side of the same coin is that you're as vendor-locked if you buid something with one component at SCW, one at Hetzner and the third at Infomaniak... (but you have to manage 3 different invoices...)
The UK Government just replaced Stripe with Ayden for most payments, so good suggestion.
https://gds.blog.gov.uk/2026/06/02/building-for-the-future-m...
There was a thread about it, and Ayden will not talk to you if you sell less than $5mm/yr using online payments.
I think this is exactly the market Mollie is tapping in at the moment: "as feature complete as Ayden, but no need to run millions by us to be a first class citizen"
This could be Adyen's opportunity for a growth spike if they seize it
Unfortunately service reliability of Scaleway was terrible last time we used them.
> is there a real alternative that covers what they do?
Have you tried searching the internet for things like "European Stripe alternatives" and things like that? Or you tend to rely on word of mouth and similar?
I won't claim there are 100% replacements available for everything, but for all the basic functionality of Stripe, Cloudflare, AWS and so on there are tons of options out there, seemingly growing every month, but it does require you to proactively go out and look for them, rather than relying on that you've heard about it since before.
I get your point, and even in Italy we have Banca Sella (first one that comes to mind) which is a great way to collect payments with a local processor. But it's not Stripe...
Stripe is not just an integration for Link or Card payments, and payment fees are actually not that bad. Developer experience matters most to me. Plus, I agree there are alternatives to a basic Stripe implementation, but what about Stripe Connect?
Right, because you're looking for a Stripe alternative, none of them will be.
Did you actually try searching what I told you you could use as a search term? Have you looked into Mollie, Adyen, Klarna, Mangopay, Quickpay, etc? The list is quite large, there are options available but again, it requires you to proactively review and compare them, not just throw your hands in the air proclaiming "It's not Stripe".
Do you know of any EU payment processor that supports recurring payments like a SaaS would need (subscriptions, subscription state tracking, automatic retries of failed payments)?
I looked but couldn't find any. Adyen does not do this on its own AFAICT, only with 3rd party addons that implement recurring payments on top of it. Mollie claims it does this but is woefully incomplete (no failed payment retries for example), and appears to be all in on slop.
It's not that they cannot be found.
But are they as good and is one willing to take the risk of putting your business one a smaller company vs one of the big ones?
You're not choosing between "Hans with a server in his closest in Germany" and Stripe here, you're choosing between two almost equally established companies that just happen to have different geographic locations and different names. Companies like Adyen are even older than Stripe by some years, and there are tons of examples like this.
That's why I meet with them. I have the mobile number of the ceo of Mollie and can call him in the weekend; compared to the US, we are DEFINITELY not big. But haven't had issues since using them since 2006.
For cyber security examples there are real movement in europe - ciphercue is trying to create a directory of alternatives which is gaining traction - https://ciphercue.com/directory/eu
Maybe going beyond cyber alternatives is whats needed
Adyen is a big payment processor from the Netherlands which many EU retailers already use. Even with some worldwide customers.
Asking for a complete replacement is how people get locked in. The way governments end up with m365 by putting out an RFP with the exact feature list of m365. Of course then you limit yourself to only one option.
I think this will start moving a lot now that people are really aware of American dependency and also ethically are opposed to it.
It's not about complete replacement. People don't buy a Golf because they googled "Toyota European version" and decided the limitations are acceptable, or because it has all the same buttons as a Hyundai. They do it because Volkswagen and a number of other European manufacturers make genuinely good, competitive cars.
OVH is much more developed on the managed side, they even have managed k8s as a service.
And you know their infra generally works, you know when it's not on fire.
And when it is, well you are not going to be the only one down.
I'm italian too.
For payments I've used Mollie, which is EU based and has good DX. It also has something critical that Stripe does not: proper customer service. Adyen is also good.
You're a bit generic on other fronts but Scaleway is an excellent EU-based cloud provider. Haven't missed anything from AWS so far.
> Just take a look at Neon Postgres as an example: where do you find a product like this in Europe?
Why would you even want such a product? Managed postgres for cheap in the low 10s of Euros will scale to lots of users.
If your problem is scaling you have the best problem in the world, and one that most cloud vendors offer solutions for out of the box.
Neon is a great solution..which fits a handful of use cases.
US definitely enjoys an apex position in cloud services, but there's little to no core irreplaceable products beyond leading edge AI in European offerings.
Cloudflare might be an exception if latency, ddos protection and global reach are important.
Stripe is stupidly expensive ; I have Mollie and Ingenico with tailored deals which make Stripe seems like the dumbest thing you can do. I don't know what their defaults are, but I tried to reason with Stripe and they said i'm too small; no problem with these two. And I can drive to their HQ and ask what's up if anything is up, which I would prefer even at higher fees.
Stripe, AWS and many of the "defaults" people use are extremely expensive, but since it's mostly VC-funded startups who foots the bills, no one seem to care. But once you're doing bootstrapped/long-lived stuff, you need to start caring, and once you see the terms and prices of other things, you start to realize how ridiculously over-priced AWS, Stripe, et al actually are.
There isn't going to be "EU tech" as long as US can access the EU market as freely because for the mainstream anything it doesn't make sense to have a duplication effort for the EU. USA is/was easier to start business and get funding, you can access Europe just as well from there so why bother with the European based stuff if you are targeting a broad market?
After Trump now there is a reason to actually go for European base and EU is trying hard to clean up the field with things like EU-inc, digital Euro, common markets etc but its not happening fast enough to make a difference today.
Maybe if all goes well and Trump can finish his term or even invades Greenland then EU can have its "tech", but for now its happening slowly because its primarily driven by the hypothetical risks that are convincingly real but but costly to act on.
> USA is/was easier to start business and get funding
I think this would highly depend on the country. With a solid business plan, I could easily get funding via banks and literally start a company with the press of a button in web portal, in Sweden. Similarly, Estonia seems to have made it ridiculously easy as well. In Spain it's slightly harder, I have to fill out some forms, but with stable income, very easy to get a bank loan even for business ideas that probably shouldn't.
Sure, you won't attract multi-trillion VCs that route, but is that exclusively what you're talking about? How much easier can it be to start the company than the press of the button, since you seem sure it's much easier in the US than all the countries in the EU?
In Spain, if you fail at the business, do you have to pay back the bank loan?
Seden is a success story, just as Estonia but instead doing that and god knows what complications it creates across EU borders you can just create a company for pretty cheap in US and be clear on the situation across all the EU since US is a 3rd party with much clear rights and obligations towards EU. AFAIK that's why the EU wants to have a 28th regime.
So is the US easier than the EU or not? Now you're saying Sweden is a "success story", does that mean it's easier than the US then?
> god knows what complications it creates across EU borders you can just create a company for pretty cheap in US
What? That doesn't make any sense. If I'm a Swedish resident, and I want to sell to Danes, then in no way is it easier for me to start a US company (?!) then sell to Denmark from outside the EU, than just starting a Swedish company and selling directly to Danes inside of the EU.
This is starting to sound like someone who never done intra-EU B2B or B2C at all. Where are you getting this from?
Sweden is a success story by European standards but meh by US standards.
> If I'm a Swedish resident, and I want to sell to Danes, then in no way is it easier for me to start a US company (?!) then sell to Denmark from outside the EU
Starting a US company from EU costs a few hundred dollars depending on the broker etc. and indeed you may find it much more useful depending on how you do business(who you employ, what you sell and where are your clients). This is because EU single market isn't that single at all, you will need to figure out pensions, social contributions taxes etc across the EU borders for example but if you incorporate in US, life becomes much more easier as there are already many services geared to fascinate the trade between EU and US. So it depends.
Maybe things are easier from Sweden but then why not Europeans start company in Sweden instead of dealing with Germany for example? Do you by chance require residence and have residence-related obligations and costs?
Totally agree. As you said, the gap is significant and closing it requires a lot of effort and investments to cover a risk that could eventually cool down if the general situation stops being this critical.
> a risk that could eventually cool down if the general situation stops being this critical
Exactly, EU must guarantee that there's no going back even if the next US president is likable, cooperative politician and not this thing that Trump is. Otherwise all your investment can perish if switching to MS, Oracle or Palantir or something becomes acceptable again 2-3 years.
A Trump invasion or something just as hard to fix needs to seal the deal.
Out of curiosity. There aren't any payment card processors other than Stripe? I thought I saw bunch of them.
Stripe doesn't just process payments. Are there comparable alternatives on the side of Developer Experience and the amount of services that you can build on top of Stripe? I have never found in any other product the level of care for devs and founders that Stripe has. I'm clearly not talking about "pay by card" and basic payment processor interactions.
There are a LOT of processors/acquirers, just most don't want to work with small companies and somehow developers are so really not developers that stripe won because 'better api' even though you get overcharged for everything.
This is just incorrect with a way too small set of websites. Their estimates are more than double.
However, that is if you take all websites into account. If you only take the most popular websites/biggest companies, their estimates are closer to reality.
Source: I have access to better data.
I find the Europe's relationship with tech to be wired, there is one section that is hardcore-opensource fanatics, they want to host everything by themselves, and want to go through the trouble of keeping things updated, and would not want to use a close source tools even though they are developed by European counterparts.
On the other side there are people who are techy but happy to use US products, and when you pitch something European they would cite some tool that's better and bigger in US.
It's hard to find people who are in the middle who would like to pay and use a EU made tool.
Also processes take forever, and everything has to go through lot of meetings, and bureaucracy and red-tape and no one is willing to take a chance on a small startup.
I think the reason for this is that if you're targeting folks for whom Europe-sovereignty resonates as an important factor, those will also care about sovereignty and self-sufficiency in general, and thus just skip your SaaS and go right for (semi) self-hosting.
While for the other side where the sovereignty is not an important factor, it's product quality that matters.
You can absolutely make a European startup that sells B2B SaaS, successfully, it just has to be better than the competition, and being European will not be enough.
Why would i want an inferior option just because it's made in the EU? I'm not an EU nationalist, i don't care if "EU Tech Companies" are a thing. If anything "EU Tech Sovereignty" is a net negative for me.
> If anything "EU Tech Sovereignty" is a net negative for me.
Is it? If you live in the EU, the fact that pretty much all companies completely depend on US tech to work means that the US can not only spy on them (if Airbus uses Microsoft Teams, then the US government can ask Microsoft to give them access to the data and use that to help Boeing win contracts for instance), but also put pressure on those companies by blocking their access to that tech (it has happened).
The "sovereignty" part here is a net positive for anyone living in the EU. Net negative for anyone living in the US of course, because being in a dominant position does favour the US.
The default stance should be that nothing you do is private on the internet. If we're talking spying then no service in any country will be secure unless fully encrypted with audits. Any country with an intelligence agency can force companies in their jurisdiction to give them access to data otherwise.
Well, where do you live?
I live in an EU country and care deeply for the right to erasure and our consumer rights. The EU legislature does some good things on that front. I "care" for EU tech companies as much as I can care for any company currently. I think technological sovereignty is and will be important moving forward, for our economic resilience, infrastructure stability, among other things.
BTW "EU nationalist" just sounds like an oxymoron to me.
Which is why we’re putting our entire digital identification infrastructure in the hands of Google and Apple. EU technological sovereignty is a kafkaesque affair, and that’s putting it mildly.
If the location of something is a part of what you use to decide what to use, then if it's in the EU which is your preferred location, it no longer is "an inferior option", it might end up your only option.
But clearly you don't care, so understandably that choice doesn't make sense for you, that's all fine and good. But still you have to understand other people/organizations than you might have different requirements? Or is that a very foreign concept?
You switch from talking about Europe to talking about the EU half way through. The article was about Europe (excluding Russia and a few others).
> there is one section that is hardcore-opensource fanatics, they want to host everything by themselves, and want to go through the trouble of keeping things updated
Using Cloudflare, AWS etc. does not mean you do not have to keep things updated. Using an SaaS does. The numbers in the article count both.
There are plenty of people who use FOSS only and non-US hosting, and still use Cloudflare.
> On the other side there are people who are techy but happy to use US products, and when you pitch something European they would cite some tool that's better and bigger in US.
A preference for what they already know (maybe reinforced by marketing). Its not that they prefer American products, but American dominance means it is what everyone already knows.
There are not many big vendors that are EU first apart from SAP, SuSE and a handful more. Nothing similar to what MS, IBM, Google, Intel, AMD , Nvidia or Meta provide.
> Nothing similar to what MS, IBM, Google, Intel, AMD , Nvidia or Meta provide.
That's a bit of a feature, I don't think the EU should want TooBigTech monopolies. Doesn't mean that there cannot be successful services in Europe.
Well it's because few people have "European-ness" as a strong personal value. Some people have strong values around open-source, or even around the specific country, but the sense of being European and valuing European things is just not very widespread, so in absence of a specific personal value, they pick the cheapest/biggest/most-known option which is usually American.
This is quickly changing though: my subjective take is that the US antagonism is pushing people away from American product AND making the European identity stronger.
> I find the Europe's relationship with tech to be wired
I don't think it's weird: almost nobody cares, they just use whatever they know/is free. It turns out it is US tech. It's the exact same situation in the US, except that for them it is not a sovereignty issue.
Now maybe there is a bigger open source community in Europe, but I don't see a problem with that.
> It's hard to find people who are in the middle who would like to pay and use a EU made tool.
I think that’s because people who aren’t part of the open source FOSS camp don’t care where the services they use are based. And the people who don’t care tend to choose whatever is the easiest and most popular option. Hold on, did I just restate your whole point? Maybe I did.
Its. You know. Look around. What our elites and noble families concot. Wirecard. etc.
Good article because it clearly exposes the methodology and the shortcomings of the measurements (mostly the front CDN of a ~20k number of old continent entities of apex/www domain).
> The practical point is not that every European company should leave US infrastructure tomorrow. The point is that sovereignty discussions often start too late in the stack. Before organisations debate cloud regions, subprocessors, or contractual controls, they should know which vendors already sit in front of their public web estate.
This seems like the wrong takeaway and I'd advice (European) companies to do the opposite: Don't look at what your marketing/landing page does first, care first about where your actual user/company data lives, what processors are touching it and so on. Then once you have your internal house in order, then do the easy surface-level stuff like what vendor sits in front of your marketing websites.
I don't understand why they'd advise people to do things in that suggested order, seems really backwards and like they're more interested in patching over the problem rather than actually solving it.
> For European infrastructure vendors, this is the market map. For policymakers, it is the base rate. For buyers, it is the inventory problem.
Dammit, fell for another AI slop article AGAIN...
> Dammit, fell for another AI slop article AGAIN...
Yes, it's INFURIATING. I hate, hate, hate this. :(
Can we start flagging shit like this, please?
> Dammit, fell for another AI slop article AGAIN...
Is it really "slop" if you keep falling for AI written articles again and again? Doesn't that actually mean the opposite - the AI seemingly convinced you (or almost) that it was written by a realy human?
Yes, because it sounds reasonable at the beginning, then the further you go, the less sense it makes. Ultimately you look up the stuff that felt weird initially, and found the reason why it sounded so weird.
If I never actually noticed it, it wouldn't be slop, that I'd agree with. But in this case, I did notice, so it is slop.
They pointed out that the article is suggesting a completely wrong solution.
If the article was written by a human it would be valuable feedback for the author. Because the article was written by a LLM it was just the commenter being tricked to be engaged by generated noise.
Curious what the percentage would be when you include Visa, MasterCard, PayPal, and Shopify...
Europe is a larp since the Franco Prussian war.
So only in 2 smaller countries the "majority" is US served? That's what I read in that graphic
Wait to see what they are using for emails and for most of their internal docs (containing any kind of secrets)!
I know companies that will tell you "I'm not gonna put any of my data in cloud, especially not American ones" but they are perfectly fine using any major cloud based office suite (mail, docs, chat/video apps, ecc ecc) where they voluntarily and deliberately load any kind of data.
As ever, there's a relevant xkcd
https://xkcd.com/932/
Europe right now is the ultimate US vasall. Germany is the leader here; France and Netherlands are much more self-conscious but also way too dependent on US corporations. The worst part is that in Germany with Merz in charge, this will not change. He is a good puppy for the USA.
Mail (SMTP) is even worse.
Here in Spain it seems better. We don't have tons of alternatives for web services, so lots end up on the typical clouds, but email hosting it seems every region has at least one ajuntament that runs their very own email servers. Helps that the country politically and socially is a bit decentralized since the beginning of the republic, but I was (pleasantly) surprised how many local governments here actually manage their own emails.
See https://mxmap.be/ and follow the links for other countries.
Self-hosting mail infra is a forgotten skill, indeed
Europe has reduced itself to a backwater. Surrounded by hostiles
There was a post here on hn that showcased EU tech map which you can use to check for alternatives, ie for Gmail https://europeantechmap.eu/alternative-to/gmail?pricing=free...
There aren't many completely european solutions, but there are more than zero.
AI slop be AI sloppin'.
“American website hosting companies are disproportionately exposed to market shock from their European customers”
AI slop
Right on the front page...
Let me repost another comment of mine.
TLDR: Yes, ofc we use Microsoft, Amazon (AWS), Cloudflare and Cisco...
There is even mainstream press articles about it here in Sweden. "dependance on microsoft ooh so bad" etc.
I find it laughable.
Unless you have a time machine to 2005 (EC2 came out in 2006 that should have been the signal) there is no way to compete now. That train has left the platform.
Second, Nokia and Ericsson dominate mobile infra in the west, but that is good I guess as they are EU? What does USA think about that?
Third, let us say you get rid of MS. Now you have no MS but all network infra for broadband is Cisco, Huawei, Juniper etc. Good luck ripping that out. And for what?
Same with AI. Mistral was amazing at first, Le Chat. Almost as good, generous free limits, good docs. Now? Just plain bad. Deepseek is better (I dislike china so I avoid it). EU should have gone in 500% the moment Mistral showed promise.
But lately we let USA and China take the lead on everything and EU can write a strongly worded letter after about how bad it is.
People will "care" when EU starts making good stuff again.
And lastly lol, people do know everything ends in Taiwan in the end right?
So just lie down and take it?
Let the yellow man put some more tariffs on imports from the EU. Let him ban EU citizens from Visa/Apple/Microsoft when they disagree with MAGA. Maybe give east Europe to Russia, the west half can be the 51st, 52nd and 53rd states.
As long as there are no options we have no freedom.
No, we have a tech scene, Spotify, games, Telia Carrier. At least Sweden is world leading in tech and telecom and defence. (Ericsson, SAAB)
But then okay, say you want to do more.
Then do more. Not some letter from EU.
There is a focus here on office and javascript... why?
Okay if you want an EU M365, good luck.