As a result of the Takaichi administration directing subsidies exclusively toward gasoline, oil companies have stopped prioritizing naphtha production, leading to a shortage of daily necessities. The fact that Calbee’s snack packaging has turned monochrome is a direct consequence of this. The Takaichi administration attempted to pressure Calbee into reversing this decision.
What is even more alarming is that more than half of the Japanese public supports the Takaichi administration, which is implementing such absurd policies.
How much naptha is used to color a bag of chips? I figured it was like considerably less than a milliliter. Is that really a significant cost even if naptha prices 10x?
As someone who grew up eating Calbee snacks, I think they’ll be fine.
People from my generation aren’t buying Calbee because the bag is colorful. They’re buying it because it’s Calbee and they already know what they’re getting. The packaging could be black and white and I’d still recognize it instantly.
The only people I could see being briefly confused are younger consumers. Japanese packaging tends to be very colorful, so we’re all conditioned to identify products partly by color. But people adapt quickly. In fact, a black-and-white Calbee bag might end up standing out more on a crowded supermarket shelf than yet another brightly colored package.
There’s also a chance this ends up being a net positive. If simpler packaging lowers costs and sales stay the same, why go back? Japanese consumers are feeling inflation more than they have in decades, and companies are under pressure too. Cutting costs in a place customers barely notice seems a lot smarter than shrinking the product or raising prices again.
After studying Japanese language and culture for the last 15 years, and spending about 6 months there in total, I would say they have a massive over-packaging problem in general.
I've never seen a place throw away more plastics than in Japan.
If the current oil situation forces a reworking of this system, I'd say all in all, that's an upside.
Since very few types of plastic are actually recyclable most of it ends up being burned despite being separately collected, so I don't think you can simply discount the recycled plastic from the plastic waste being produced.
Japan burns about half of its collected plastic via thermal recycling (recovering the energy) and recycles about a third into new products.
The key point is that Japan recycles 85% of its plastic waste, which is excellent compared with a country like the US that recycles about 10%. And, the per capita plastic use in the US is far more than in Japan.
This whole point pops up on the internet so frequently because tourists go to Japan and see lots of individually packaged items in supermarkets and convenience stores. Yes, there is room for improvement there, but overall the situation is not as bad as many countries and probably doesn't deserve the attention it gets.
Japan can package up all the snacks they want, they still use far less oil per capita than the USA.
Japan: Approximately 28% of all passenger kilometers are traveled by rail
United States: Rail travel accounts for only about 0.25% of passenger kilometers
Remember: when you drive your 30mpg car to work, 20 miles down the freeway, alone in your vehicle by yourself, you are burning over a gallon of refined petroleum product every single day. You can make a loooooot of plastic bags with that much oil.
Something like 95% of Americans get to work via automobile.
As a result of the Takaichi administration directing subsidies exclusively toward gasoline, oil companies have stopped prioritizing naphtha production, leading to a shortage of daily necessities. The fact that Calbee’s snack packaging has turned monochrome is a direct consequence of this. The Takaichi administration attempted to pressure Calbee into reversing this decision.
What is even more alarming is that more than half of the Japanese public supports the Takaichi administration, which is implementing such absurd policies.
How much naptha is used to color a bag of chips? I figured it was like considerably less than a milliliter. Is that really a significant cost even if naptha prices 10x?
As someone who grew up eating Calbee snacks, I think they’ll be fine.
People from my generation aren’t buying Calbee because the bag is colorful. They’re buying it because it’s Calbee and they already know what they’re getting. The packaging could be black and white and I’d still recognize it instantly.
The only people I could see being briefly confused are younger consumers. Japanese packaging tends to be very colorful, so we’re all conditioned to identify products partly by color. But people adapt quickly. In fact, a black-and-white Calbee bag might end up standing out more on a crowded supermarket shelf than yet another brightly colored package.
There’s also a chance this ends up being a net positive. If simpler packaging lowers costs and sales stay the same, why go back? Japanese consumers are feeling inflation more than they have in decades, and companies are under pressure too. Cutting costs in a place customers barely notice seems a lot smarter than shrinking the product or raising prices again.
this goes kind of hard
After studying Japanese language and culture for the last 15 years, and spending about 6 months there in total, I would say they have a massive over-packaging problem in general.
I've never seen a place throw away more plastics than in Japan.
If the current oil situation forces a reworking of this system, I'd say all in all, that's an upside.
Japan is nowhere near the worst for plastic waste per capita, and it has very high recycling rates.
Rely more on statistics and less on personal observation.
Since very few types of plastic are actually recyclable most of it ends up being burned despite being separately collected, so I don't think you can simply discount the recycled plastic from the plastic waste being produced.
Japan burns about half of its collected plastic via thermal recycling (recovering the energy) and recycles about a third into new products.
The key point is that Japan recycles 85% of its plastic waste, which is excellent compared with a country like the US that recycles about 10%. And, the per capita plastic use in the US is far more than in Japan.
This whole point pops up on the internet so frequently because tourists go to Japan and see lots of individually packaged items in supermarkets and convenience stores. Yes, there is room for improvement there, but overall the situation is not as bad as many countries and probably doesn't deserve the attention it gets.
Japan can package up all the snacks they want, they still use far less oil per capita than the USA.
Japan: Approximately 28% of all passenger kilometers are traveled by rail
United States: Rail travel accounts for only about 0.25% of passenger kilometers
Remember: when you drive your 30mpg car to work, 20 miles down the freeway, alone in your vehicle by yourself, you are burning over a gallon of refined petroleum product every single day. You can make a loooooot of plastic bags with that much oil.
Something like 95% of Americans get to work via automobile.