People underestimate how difficult it was to transfer money before Pix, even between local banks. The process was hard to use, it could take days and the fees were huge, depending on your bank. Pix solved all these problems.
What happens also is that many sellers provide discounts when using Pix, because you dodge the expensive fees charged not only by Visa and MasterCard, but the fees operators (banks, fintechs) charge to provide the infrastructure (PoS machines, financing for installments, etc, the last one being quite common in the country) to use these networks.
It's surprising that Visa and Mastercard are even private companies. I expected that the government would be in charge of money and not let a group of people impose a 1-3% tax on their population. In the US, credit cards account for "71% of nationwide retail sales dollars".
Governments aren't competent enough to do tech stuff well and they would never make something that works in a different country as well as credit cards do, but still.
Heh, Lula has a just slight lead on the elections this year.
If he cedes to the pressure, odds are he will so completely destroy his popularity that he won't even be able to be a candidate. He almost certainly knows that.
The pressure is irrelevant. Pix is not going away.
How difficult is for USA administration learn good practices and initiatives and think into implementing those? And also, why Master and Visa haven’t came with a solution where they integrate with all of that and innovate?
This idea that all they do should be de facto standard for the whole world is so démodé.
My understanding is that FedNow could become something like Pix, but implementation is voluntary. In Brazil, the central bank required all retail banks of significance to implement Pix by a certain deadline.
Visa and Mastercard are very much against FedNow becoming widely used, as it would destroy their business.
It would be Un-American to overlook any chance to forcibly intervene in a Latin America country for the financial benefit of a large American company...wouldn't it?
The army of middlemen with their hands out is the worst part, where you also have fees paid to the merchant bank, the iso/payment service provider, and a chain of agents. In disfavored industries like adult content, this can reach 15% or more, plus thousands in annual "high risk" fees (even if chargeback rate is good). It's a huge anticompetitive racket, and the sooner US can shake off Visa/MasterCard, the better off we'll be.
All should be free. Imagine if government decided to impose 3% revenue tax, yet these companies get a free pass.
If these networks cannot run this for free, then they should be nationalised and tax payer should cover it. It will be cheaper (because it will become non-profit) for everyone and better.
The banks and the payment processors are the real customers of the payment networks and they all do better when they can squeeze more money from the end users - the cardholders and the businesses. Pix cuts out these middlemen and that’s an existential threat to their business model, ergo an “investigation” by the Trump admin.
PSD2 is merely a framework for an uniform access to banking, same APIs everywhere. While you can send money through it, it's still through the same means as normal.
Many of the european countries have their own "Pix", but there's no European-wide alternative. The ECB wants to make one (tentatively titled "digital euro"), but it's going to take a long time to come out.
Pix is for domestic use right? So tourists who come to Brazil still use Visa and Mastercard as well as Brazilian tourists who travel abroad. Visa and Mastercard are companies of the past, crypto and stablecoins will destroy them sooner or later.
People underestimate how difficult it was to transfer money before Pix, even between local banks. The process was hard to use, it could take days and the fees were huge, depending on your bank. Pix solved all these problems.
What happens also is that many sellers provide discounts when using Pix, because you dodge the expensive fees charged not only by Visa and MasterCard, but the fees operators (banks, fintechs) charge to provide the infrastructure (PoS machines, financing for installments, etc, the last one being quite common in the country) to use these networks.
It's surprising that Visa and Mastercard are even private companies. I expected that the government would be in charge of money and not let a group of people impose a 1-3% tax on their population. In the US, credit cards account for "71% of nationwide retail sales dollars".
Governments aren't competent enough to do tech stuff well and they would never make something that works in a different country as well as credit cards do, but still.
Heh, Lula has a just slight lead on the elections this year.
If he cedes to the pressure, odds are he will so completely destroy his popularity that he won't even be able to be a candidate. He almost certainly knows that.
The pressure is irrelevant. Pix is not going away.
How difficult is for USA administration learn good practices and initiatives and think into implementing those? And also, why Master and Visa haven’t came with a solution where they integrate with all of that and innovate?
This idea that all they do should be de facto standard for the whole world is so démodé.
My understanding is that FedNow could become something like Pix, but implementation is voluntary. In Brazil, the central bank required all retail banks of significance to implement Pix by a certain deadline.
Visa and Mastercard are very much against FedNow becoming widely used, as it would destroy their business.
Hey Visa/Mastercard — try that move in China and see how well it turns out.
Happens all the time: https://ustr.gov/search?q=initiates+section+301+investigatio...
Despite what the White House thinks American companies are not owed a business model.
It would be Un-American to overlook any chance to forcibly intervene in a Latin America country for the financial benefit of a large American company...wouldn't it?
https://www.whitehouse.gov/presidential-actions/2025/12/amer...
Every country should have this.
Why would you let America take 2-3% of your transaction volumes?
It perhaps made sense when the technology was difficult, and America was trusted, but ...
It's interesting that we live in 2026 and people still don't understand the fees of credit card processing.
Visa charges only a Assessment fee the majority goes to Issuer Bank +PSP.
E.g: Interchange fee (0.8-1.8%): Paid by acquirer to issuer (card-holding bank)
Assessment fee (0.1-0.3%): Paid to card network (Visa, Mastercard)
Acquirer margin (0.3-0.8%): Retained by merchant’s payment processor
The army of middlemen with their hands out is the worst part, where you also have fees paid to the merchant bank, the iso/payment service provider, and a chain of agents. In disfavored industries like adult content, this can reach 15% or more, plus thousands in annual "high risk" fees (even if chargeback rate is good). It's a huge anticompetitive racket, and the sooner US can shake off Visa/MasterCard, the better off we'll be.
All should be free. Imagine if government decided to impose 3% revenue tax, yet these companies get a free pass.
If these networks cannot run this for free, then they should be nationalised and tax payer should cover it. It will be cheaper (because it will become non-profit) for everyone and better.
The banks and the payment processors are the real customers of the payment networks and they all do better when they can squeeze more money from the end users - the cardholders and the businesses. Pix cuts out these middlemen and that’s an existential threat to their business model, ergo an “investigation” by the Trump admin.
> Why would you let America take 2-3% of your transaction volumes?
I don't think VISA/Mastercard takes such a fee? (They'd be some of the biggest companies in the world if they did.)
The fees they charge are actually fractions of a percent, the rest are charged by the card issuer, which is usually your bank.
You could, in theory, use the VISA network and not pay those fees to a card issuer.
Still greater than 0.
There's absolutely no reason for a country to outsource paynent infrastructure to US corporations.
I misunderstood, psd2 is Europe's equivalent.
And yes, every country should have this. Even America
PSD2 is merely a framework for an uniform access to banking, same APIs everywhere. While you can send money through it, it's still through the same means as normal.
Many of the european countries have their own "Pix", but there's no European-wide alternative. The ECB wants to make one (tentatively titled "digital euro"), but it's going to take a long time to come out.
There are plans for interoperability between the various European payment apps.
My local app (MB Way, PT) can be used to send money to Spain and Italy. Others will follow.
https://www.mbway.pt/a-interoperabilidade-e-o-futuro-dos-pag... (link in portuguese)
> Why would you let America take 2-3% of your transaction volumes?
And spy on every single transaction
It made sense back in the 1970s when it was hard for an American to pay for a hotel room in Manilla.
But in 2026 data moves in a micro second from one continent to another.
Pix is for domestic use right? So tourists who come to Brazil still use Visa and Mastercard as well as Brazilian tourists who travel abroad. Visa and Mastercard are companies of the past, crypto and stablecoins will destroy them sooner or later.
No, for example Argentinian tourists use Belo[1] for paying in Brazil. No need for credit cards.
[1] https://www.belo.app/en-us/ar/
"crypto and stablecoins will destroy them sooner or later."
LOL!
I meant digital dollar and digital euro, you won't need Visa and Mastercard anymore.
Dollar is already "digital", and has been for the last 50 years or so.
I meant this https://www.federalreserve.gov/central-bank-digital-currency..., this https://en.wikipedia.org/wiki/Digital_euro and this https://en.wikipedia.org/wiki/Digital_renminbi