1, It's a massive book like magazine if you ever hold one in your hand. Usually more than 300 pages sometimes up to 500, it's not like today's print media at all. I'm not even sure huge magazines like this exist anymore.
2, The amount of ads are insane. Like 1:3 ratio of article:ads if not more. Most of the times the lead articles are interrupted by 3 pages of ads after every page. It's interesting to look back at those ads from today but it's also a jarring experience to some extent.
Also make sure to read the letters to editor part! Always fun
From 1988-91, I was a volunteer teacher in Africa. I lived in a hut without running water or electricity, and I had a subscription to Byte.
There was also almost nothing to read, so when my monthly issue of Byte appeared (2-3 months later than most people would receive it), I devoured that thing. I would read it literally cover to cover, including all those ads, several times.
I wasn't (then) working in IT, so a lot of the content (like Steve Ciarcia's Circuit Cellar) went way over my head but it didn't matter, I read it anyway, often by the light of my kerosene lantern. I learned a huge amount: object-oriented programming, this new thing called the Internet (capitalized back then, and before the WWW), and how Jerry Pournelle was a self-important jerk (but boy, did I envy the toys he got to play with!).
This was the age of big, fold-out Gateway 2000 ads, 20MB hard drives, and Turbo Pascal kicking other compilers' butts.
I would read the magazine, then write out programs (in BASIC, the only language I had learned at that point). On my monthly trips to the capital city I would go to a local NGO and in exchange for helping with their IT issues they would let me play (i.e type out my programs and try to get them working) on their computers.
Those ads were the only way to actually know what software and hardware was available to buy, including information related to "open source of the day", shareware, PD,...
Access to BBS was super expensive unless you were lucky to afford a modem, and live on local call distance.
European magazine like Computer Shopper were of similar size and ads ratio.
The toilet seat ad was well targeted (you have to read somewhere).
More seriously though, print advertising was able to target readers based upon the demographics of the publications readership. They didn't track people across their online life and beyond. (That said, there definitely was some tracking.)
For me, it was basically a catalogue. The ads weren't annoying, they were the whole point, even more so than the articles themselves!
That's how you know what the industry was doing, and if you want to buy new hardware, these magazines were the main source of information.
Maybe ironically, for better independent content, as in actual articles rather than ads, hobbyist and video game magazines did better. There was a time where video game magazines taught you about programming! If anything, by having you copy lines of BASIC because there was no digital support available.
Presenting ads to a target audience IS the purpose for the magazine just as they are for TV, cable, radio, and every other media source. The articles, shows, or music are inducements to get you to read, watch, or listen which, in turn, motivates companys to pay to get their ads presented.
In Finland, we make an independent computer magazine called Skrolli that comes out 4 times per year. Our issues are about 120 pages each, but with hardly any ads.
I hope people focus on the nature of the ads as much as the impressive quantity of them. The extent to which quality software and hardware was expensive is probably the main thing people should appreciate. The thing that always strikes me is how long the z80 held on as a thing people would pay for.
It was also rather eclectic in a way that later magazines like PC Magazine weren't (even if PC Mag did still have features like assembly programming columns).
I certainly can't think of any magazines remotely like the big computer mags today. Taken to the extreme of Computer Shopper, no one is buying a magazine in large part for the ads today.
Most trade magazines of that era were pretty similar in size and number of ads , eg. PC Magazine. Pre-Internet they were one of the only ways to keep up with industry news, topics and products.
There were, and still are, a number of magazines in the electronics industry, EDN, for example, that were available for free to engineers that were 75% ads with a few articles. The publishers and advertisers expected the articles to draw the engineers who would be the ones to spec components for their current designs.
EDN - Voice of the Engineer
https://www.edn.com
Electronic Design News (EDN) is an electronics community for engineers, by engineers.
Find the latest articles, magazines, tools, and blogs in the industry.
I like their tear downs of electronic equipment.
Sadly Internet archive does not have a complete collection of old EDN magazines ....
As a kid who was interested in stuff like this in the 90s, the ads were part of the enjoyment for me. You could look at components, have rounds-to-zero idea what they did but let your imagination soar at the possibility of stringing them together into something new.
I missed the heyday of reading Byte in vivo as it came out, but the creativity of the covers always stood out. The artist had to come up with a concept, paint it, and get it all ready within a month. As a non-creative, that’s an impressive achievement.
The huge volume of advertisements was common for most magazines in this genre. In the UK this led to an interesting pricing / tax issue.
Value Added Tax is a tax putatively on, as the name suggests the value you've added. For a consumer you don't care whether you paid £15 for this product because it was £10 plus 50% VAT, or it was £15 with zero VAT, that's the same to you, and so the law says the advertiser can't say that's a £10 product even if there is 50% VAT, 'cos consumers can't buy it for £10, so you're lying to them.
However, if you're selling products for businesses, they're going to claim back the VAT on inputs to their business, only the added value gets taxed and that's implemented by charging the tax on their sales and allowing them to claim back the tax they paid for inputs. As a result it is allowed in that context to display the explicitly without VAT prices, your buyers potentially won't pay that tax anyway. So for a business you can say it's a £10 product.
The question in these magazines was: Are the products for businesses, or, are you actually selling to the hobbyists who often buy the magazine. You obviously want to advertise the lower prices with just an asterisk leading to a disclaimer about VAT to be paid, but if in reality most customers are hobbyists they're all paying VAT so maybe you're breaking the law by advertising the lower price?
Actual adverts definitely varied in how plausible the two categories of buyer were. How many businesses need to buy this slightly nicer Joystick for the Commodore 64? On the other hand, what hobbyist needs to buy hundreds or thousands of 10MB hard disks or SIMMs (yes the DIMM's predecessor was named the SIMM) for a discounted volume price ?
Ads that's are directly paid for, curated by properly incentivized humans, and don't have spyware built into them, are actually sought after by consumers. I used to spend hours staring at them, by choice. I probably still would today, if such things existed.
Because I'm an old man, my sister made me a birthday card using an image from the front cover of their fourth issue (Christmas 1975) - corresponding to when I was born. It's a harbinger of a future that was by then inevitable but hadn't yet quite happened, the "personal computer" is very much still a nerd toy, expensive kits that can be assembled by the enthusiast to achieve little of immediate value - but you can more or less feel what's about to happen.
If you're old, I guess that makes me ancient. Byte is what got me hooked on the path I walk to this day, though back then it would be far beyond my wildest dreams to believe that in my lifetime it would be possible to hold an intelligent conversation with software, and everything that entails
Forget AI, if you could time travel and bring an iPhone back to the late 70's it would look like a science fiction fantasy. An alien artifact.
It's interesting to wonder if the next 50 years of computing will be the same. Will a device from 2075 make what we have today seem like primitive toys? No doubt we'll have full blown AGI by them, which may be the major difference, and we'll (or rather our kids) will look back with nostaligia on these LLMs which seemed so revolutionary at the time, but severely limited and flawed, just a hint of what is going to come.
The LLMs are the philosophical "box of all conversation" trick, that's not intelligence, it just went from a neat philosophical device to explain why Turing's test doesn't do what you think intuitively it would do to a real world thing that is a mix of fun toy, useful technology and dangerous new problem.
I've downloaded the entire thing a while back for nostalgia sake.
And I am (of course) the proud owner of a physical copy of the "Smalltalk" issue :-)
https://archive.org/details/byte-magazine-1981-08
One thing you can see really clearly, is how the price of specific computing items fluctuated.
The Lisp issue is what got me into said language. Later I was using music software (Cakewalk) and noticed the language was nearly the same, so I started making non-music stuff in Cakewalk as well. CAL was all about programming music logic, but it was a fully fledged language that did whatever text-oriented duties you could think of. It was also super easy to write viruses, although they would only run within Cakewalk of course. Fun times!
Chaos Manor always seemed like this mystical place to me as a kid. Limitless budget and always messing with hardware and software, whether necessary or not :-)
Unlike Pournelle, Niven is still alive (87 year old), but I don't think he is writing new science fiction these days (although he has collaborated on some stories this century and has made guest appearances at some conferences in the last few years).
Having lived through this era, living in the UK, Byte always seemed more commercially orientated than hobbyist, but I would buy and read it all the same.
Hobbyist computing grew out of hobbyist electronics with the Altair 8800 kit featured on the cover of Popular Electronics in 1975 being one of the first personal computers. My own first computer was also a kit (bag of components and a bare circuit board), the NASCOM-1, introduced a couple of years later in 1977 and featured on the cover of the first issue of Personal Computer World, which was the first UK magazine dedicated to this new hobby of computing.
Another great magazine of this era was Dr Dobbs (Journal of Computer Calisthenics & Orthodontia. Running Light without Overbyte), which was also aimed at hobbyists, featuring lots of program listings. These American magazines like Byte & Dr Dobbs were easy to buy in high street newsagents in the UK.
> Having lived through this era, living in the UK, Byte always seemed more commercially orientated than hobbyist, but I would buy and read it all the same.
The hobbyist arena tended to fall more towards magazines like Popular Electronics, and the focus was much more the lower circuit levels. Byte dipped their toes into that arena via a few of the regular columnists, but that was not their target (despite the fact that many of us subscribers were "computer hobbyists" by most any definition of that term).
Two things always stood out for me about Byte
1, It's a massive book like magazine if you ever hold one in your hand. Usually more than 300 pages sometimes up to 500, it's not like today's print media at all. I'm not even sure huge magazines like this exist anymore.
2, The amount of ads are insane. Like 1:3 ratio of article:ads if not more. Most of the times the lead articles are interrupted by 3 pages of ads after every page. It's interesting to look back at those ads from today but it's also a jarring experience to some extent.
Also make sure to read the letters to editor part! Always fun
From 1988-91, I was a volunteer teacher in Africa. I lived in a hut without running water or electricity, and I had a subscription to Byte.
There was also almost nothing to read, so when my monthly issue of Byte appeared (2-3 months later than most people would receive it), I devoured that thing. I would read it literally cover to cover, including all those ads, several times.
I wasn't (then) working in IT, so a lot of the content (like Steve Ciarcia's Circuit Cellar) went way over my head but it didn't matter, I read it anyway, often by the light of my kerosene lantern. I learned a huge amount: object-oriented programming, this new thing called the Internet (capitalized back then, and before the WWW), and how Jerry Pournelle was a self-important jerk (but boy, did I envy the toys he got to play with!).
This was the age of big, fold-out Gateway 2000 ads, 20MB hard drives, and Turbo Pascal kicking other compilers' butts.
I would read the magazine, then write out programs (in BASIC, the only language I had learned at that point). On my monthly trips to the capital city I would go to a local NGO and in exchange for helping with their IT issues they would let me play (i.e type out my programs and try to get them working) on their computers.
lol greetings fellow Basic pencil coder! I used to also write basic programs by hand because I didn’t have a computer.
Pournelle original claim to fame was as one of the authors of “Strategy of Technology“ which was very influential in the 70s.
https://en.wikipedia.org/wiki/Strategy_of_Technology
Those ads were the only way to actually know what software and hardware was available to buy, including information related to "open source of the day", shareware, PD,...
Access to BBS was super expensive unless you were lucky to afford a modem, and live on local call distance.
European magazine like Computer Shopper were of similar size and ads ratio.
Ads that are well target aren't jarring. They are just part of the magazine.
I remember reading ads about a specific make of vacuum pumps next to an article with experiments which used them.
Today's ads are so obtrusive because you get toilet seat ads next to an article about general relativity.
The toilet seat ad was well targeted (you have to read somewhere).
More seriously though, print advertising was able to target readers based upon the demographics of the publications readership. They didn't track people across their online life and beyond. (That said, there definitely was some tracking.)
Computer Shopper was in the US too.
In the Iberian Penisula we got the UK edition with its British humour, was it the same?
[delayed]
For me, it was basically a catalogue. The ads weren't annoying, they were the whole point, even more so than the articles themselves!
That's how you know what the industry was doing, and if you want to buy new hardware, these magazines were the main source of information.
Maybe ironically, for better independent content, as in actual articles rather than ads, hobbyist and video game magazines did better. There was a time where video game magazines taught you about programming! If anything, by having you copy lines of BASIC because there was no digital support available.
Presenting ads to a target audience IS the purpose for the magazine just as they are for TV, cable, radio, and every other media source. The articles, shows, or music are inducements to get you to read, watch, or listen which, in turn, motivates companys to pay to get their ads presented.
RE ".... It's a massive book like magazine....."
NO Internet back then.
People still had a massive thirst for information. Even the ads where interesting and read by many to learn more ....
Red Herring was like that at the height of the dot com era. There were certain issues that were 600 pages long, although half of them were ads.
In Finland, we make an independent computer magazine called Skrolli that comes out 4 times per year. Our issues are about 120 pages each, but with hardly any ads.
I didn't realise what you meant until looking at this
https://archive.org/details/PcWorld2010
The difference in amount ads is really insane...
I hope people focus on the nature of the ads as much as the impressive quantity of them. The extent to which quality software and hardware was expensive is probably the main thing people should appreciate. The thing that always strikes me is how long the z80 held on as a thing people would pay for.
It was also rather eclectic in a way that later magazines like PC Magazine weren't (even if PC Mag did still have features like assembly programming columns).
I certainly can't think of any magazines remotely like the big computer mags today. Taken to the extreme of Computer Shopper, no one is buying a magazine in large part for the ads today.
But those are nice ads. Nowadays you get tons of these low/effort-AI-generated ads in YT. They suck big time.
Ads back then were entertaining. I actually sometimes went to archive just to read those Ads instead of articles.
Most trade magazines of that era were pretty similar in size and number of ads , eg. PC Magazine. Pre-Internet they were one of the only ways to keep up with industry news, topics and products.
There were, and still are, a number of magazines in the electronics industry, EDN, for example, that were available for free to engineers that were 75% ads with a few articles. The publishers and advertisers expected the articles to draw the engineers who would be the ones to spec components for their current designs.
EDN - Voice of the Engineer https://www.edn.com Electronic Design News (EDN) is an electronics community for engineers, by engineers. Find the latest articles, magazines, tools, and blogs in the industry.
I like their tear downs of electronic equipment.
Sadly Internet archive does not have a complete collection of old EDN magazines ....
As a kid who was interested in stuff like this in the 90s, the ads were part of the enjoyment for me. You could look at components, have rounds-to-zero idea what they did but let your imagination soar at the possibility of stringing them together into something new.
I missed the heyday of reading Byte in vivo as it came out, but the creativity of the covers always stood out. The artist had to come up with a concept, paint it, and get it all ready within a month. As a non-creative, that’s an impressive achievement.
The huge volume of advertisements was common for most magazines in this genre. In the UK this led to an interesting pricing / tax issue.
Value Added Tax is a tax putatively on, as the name suggests the value you've added. For a consumer you don't care whether you paid £15 for this product because it was £10 plus 50% VAT, or it was £15 with zero VAT, that's the same to you, and so the law says the advertiser can't say that's a £10 product even if there is 50% VAT, 'cos consumers can't buy it for £10, so you're lying to them.
However, if you're selling products for businesses, they're going to claim back the VAT on inputs to their business, only the added value gets taxed and that's implemented by charging the tax on their sales and allowing them to claim back the tax they paid for inputs. As a result it is allowed in that context to display the explicitly without VAT prices, your buyers potentially won't pay that tax anyway. So for a business you can say it's a £10 product.
The question in these magazines was: Are the products for businesses, or, are you actually selling to the hobbyists who often buy the magazine. You obviously want to advertise the lower prices with just an asterisk leading to a disclaimer about VAT to be paid, but if in reality most customers are hobbyists they're all paying VAT so maybe you're breaking the law by advertising the lower price?
Actual adverts definitely varied in how plausible the two categories of buyer were. How many businesses need to buy this slightly nicer Joystick for the Commodore 64? On the other hand, what hobbyist needs to buy hundreds or thousands of 10MB hard disks or SIMMs (yes the DIMM's predecessor was named the SIMM) for a discounted volume price ?
Ads that's are directly paid for, curated by properly incentivized humans, and don't have spyware built into them, are actually sought after by consumers. I used to spend hours staring at them, by choice. I probably still would today, if such things existed.
I loved the ads. Some of them were quite risqué too.
I had from around 1982 to 1990, and a random scattering of older issues.
All lost during a move from one city to another - except for one Byte book: Threaded Interpreted Languages.
https://archive.org/details/R.G.LoeligerThreadedInterpretive...
I still have a physical copy. I'll ship them (700 kg?) to you if you pay the cost. Email in profile.
I also have lots of the actual machines and parts, especially Apple, Commodore. Ship them too?
Because I'm an old man, my sister made me a birthday card using an image from the front cover of their fourth issue (Christmas 1975) - corresponding to when I was born. It's a harbinger of a future that was by then inevitable but hadn't yet quite happened, the "personal computer" is very much still a nerd toy, expensive kits that can be assembled by the enthusiast to achieve little of immediate value - but you can more or less feel what's about to happen.
If you're old, I guess that makes me ancient. Byte is what got me hooked on the path I walk to this day, though back then it would be far beyond my wildest dreams to believe that in my lifetime it would be possible to hold an intelligent conversation with software, and everything that entails
Forget AI, if you could time travel and bring an iPhone back to the late 70's it would look like a science fiction fantasy. An alien artifact.
It's interesting to wonder if the next 50 years of computing will be the same. Will a device from 2075 make what we have today seem like primitive toys? No doubt we'll have full blown AGI by them, which may be the major difference, and we'll (or rather our kids) will look back with nostaligia on these LLMs which seemed so revolutionary at the time, but severely limited and flawed, just a hint of what is going to come.
The LLMs are the philosophical "box of all conversation" trick, that's not intelligence, it just went from a neat philosophical device to explain why Turing's test doesn't do what you think intuitively it would do to a real world thing that is a mix of fun toy, useful technology and dangerous new problem.
I've downloaded the entire thing a while back for nostalgia sake. And I am (of course) the proud owner of a physical copy of the "Smalltalk" issue :-) https://archive.org/details/byte-magazine-1981-08
It was my favourite magazine. The only way I could access it was by going to the US Information Services Library attached to their consulates.
I learned a tremendous deal from it and I will forever be grateful.
One thing you can see really clearly, is how the price of specific computing items fluctuated.
The Lisp issue is what got me into said language. Later I was using music software (Cakewalk) and noticed the language was nearly the same, so I started making non-music stuff in Cakewalk as well. CAL was all about programming music logic, but it was a fully fledged language that did whatever text-oriented duties you could think of. It was also super easy to write viruses, although they would only run within Cakewalk of course. Fun times!
Chaos Manor always seemed like this mystical place to me as a kid. Limitless budget and always messing with hardware and software, whether necessary or not :-)
Pournelle is so missed.
Not by all.
And Larry Niven, but in a different context.
Unlike Pournelle, Niven is still alive (87 year old), but I don't think he is writing new science fiction these days (although he has collaborated on some stories this century and has made guest appearances at some conferences in the last few years).
https://larryniven.net/
> although he has collaborated on some stories this century
I bought "Bowl of Heaven" because his name was on it, but it was a disappointing read and DNF for me...
Here's an index of sorts. I couldn't find anything better.
https://archive.org/details/byte-magazine?sort=date
From these comments, what does the discussion suggest about Byte magazine’s role in the early computing community?
Having lived through this era, living in the UK, Byte always seemed more commercially orientated than hobbyist, but I would buy and read it all the same.
Hobbyist computing grew out of hobbyist electronics with the Altair 8800 kit featured on the cover of Popular Electronics in 1975 being one of the first personal computers. My own first computer was also a kit (bag of components and a bare circuit board), the NASCOM-1, introduced a couple of years later in 1977 and featured on the cover of the first issue of Personal Computer World, which was the first UK magazine dedicated to this new hobby of computing.
Another great magazine of this era was Dr Dobbs (Journal of Computer Calisthenics & Orthodontia. Running Light without Overbyte), which was also aimed at hobbyists, featuring lots of program listings. These American magazines like Byte & Dr Dobbs were easy to buy in high street newsagents in the UK.
> Having lived through this era, living in the UK, Byte always seemed more commercially orientated than hobbyist, but I would buy and read it all the same.
The hobbyist arena tended to fall more towards magazines like Popular Electronics, and the focus was much more the lower circuit levels. Byte dipped their toes into that arena via a few of the regular columnists, but that was not their target (despite the fact that many of us subscribers were "computer hobbyists" by most any definition of that term).
It’s hard to beat this interface:
https://byte.tsundoku.io/
(https://news.ycombinator.com/item?id=45028002)
Holy cow. Thank you, JP. I enjoyed your high-level writing while monkeying on your new-fangled machines.
Has anyone archived the foreign language editions?
I was always more partial to Compute magazine