I had so much fun making videos with my mom when it came out. During the first two weeks, we made almost 200 cameo videos together - we were constantly running up against the upload limit. It unleashed tons of genuine creativity, joy, and laughter from us.
After those first two weeks though, we just… didn’t use it again. The novelty wore off and there wasn’t anything really to bring us back. That was the real downfall of Sora.
I somewhat consistently use notebookLM for podcasts of academic papers I'm reading in my PhD. You have to go read it yourself afterwards but it makes better use of time in the gym or doing dishes/groceries.
I get your point but it goes too far in the opposite direction. We should now discuss absolutely nothing in relation to Sora and genAI videos? That seems overly charitable to the platform.
Agreed. I did try this out! So the reply to the original comment is dumb. I actually dismissed it for being flippant.
Your reply is more interesting. Hence my (albeit maybe snarky) chiming in. So the original comment does end at a very specific app/sora related conclusion. "Sora didn't keep us coming back."
If I may amend your scenario: imagine this bar is actually in the center of SF or across the street from Open-AI or whatever. We're on HN discussing a post on X about Sora.
The appeal to humanity is not wrong. My point is more let's keep the connection with that humanity in relation to AI, to Sora, to what's going on in this forum.
The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed?
In practice people would just generate the videos with the app then post them on regular social media in which case OAI would not get the ad revenue for that
Its the age-old "your product is just a subset of another product"
I've always suspected video-gen is basically a loss leader for OpenAI, Gemini, and Grok. They can't convince the general population that AI is world-changing trillion dollar tech with "vibe coding", but realistic fake videos are impressive at a glance, and might convince many non-technical people that AI/LLMs are something revolutionary.
We can have that discussion, or we can have the more interesting discussion of just how much big corporate intellectual property, franchises, and brands have their hooks in pop culture.
Big IP is strong arming OpenAI, Suno, and all the rest.
It'll be interesting to see whether creators at the bottom of the pyramid can effectively create new brands and IPs at a fast enough rate to displace the lack of being able to use corporate IP.
I also think the lawyers at the MPAA, RIAA, gaming industry, etc. will ultimately require all of social media to install VLMs to detect if their properties are being posted. Forget generation - that's hard to squash - they'll go directly to Instagram, TikTok, YouTube, and Reddit and force them to obtain licenses to their characters and music. We'll see cable TV era "blackouts" when a social network has to renegotiate their IP license.
People really wanted to use Sora for about a week. After the app/model debuted, they lost the ability to generate IP within the first week. The interest faded almost immediately. The same thing happened with Seedance 2.0.
Pop culture is a fickle beast. What is pop culture is community made, not corporate made, and it can't be bought and sold like traditional markets. It's one of the few areas of life where nobodies can become somebody, and corporations hate this.
Media like YouTube isn't consolidating because that's what people want, it's because that's what YouTube and IP holders want. They want death to people like Boxxy, and they want you to watch VEVO instead.
> The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed?
It's not an exaggeration to say that this is how millions of people use Facebook. It might be not how most HNers use it, but create a new account and you will be absolutely funneled toward prolific producers of video-based AI slop.
But the problem is that FB and Tiktok (and to a smaller extent, YT Shorts) have cornered the AI video doom scroll market, and no one really seemed to be inclined to use Sora and related models for anything more creative. Which probably made it not worth subsidizing.
Software engineers have spent the last 40 years automating away other people's jobs. The discomfort only seems to start when the automation points inward.
I want to make people’s jobs easier and more interesting, I never want to make them redundant.
This did happen once. 3 people were laid off, I think directly based on things I said to drive the completion of some automation. That was the last time I ever measured something in man-hours to make a point. I’ll never do it again. That was over 12 years ago.
Haven't mechanical engineers done the same thing (steam engines, trains,...)? The whole applied science is about using knowledge to remove tediousness (and now adding it back). A lot of jobs have been removed.
Step 1: make a coding product which is better on cost/quality/speed. Probably need to choose two, so redirecting compute from dumb ai videos to coding makes sense.
Step 2: win back public trust by firing Sam Altman or dropping defense contracts or something else I can’t think of.
Imagine all the money they can save on Sora which surely cost them way more than regular LLM usage, that they can now invest into suave Superbowl ads trash-talking Claude.
I also wonder if they got the $1B from Disney? Was that even a paid for deal? Or just another "announced" deal? Every article I found doesn't mention anyone signing any paperwork - which seems to be typical of AI journalism these days. Every AI deal is supposedly inked but if you dig deeper, all you find are adjectives like proclaimed, announced, agreed upon.
I believe that the $1b is apparently not coming anymore because it was basically dependent upon Sora being an actual product that actual people can use, which isn't the case anymore.
Not good, seems like they are running out of cash and partners abandoning them. They had no real moat to be fair. Anthropic eating their lunch in enterprise and other players have cashflows from other businesses (XAI, Google)
I had a sense things may be turning against them when my accountant asked me last week if I’d like to participate in their new round ($750B premoney) with no carry. How am I suddenly blessed with such exclusive access, at no cost?!
Yes, I'm reading this as a sign of strategic failure and decline.
ChatGPT is an interesting product - I like it for certain things - but after last year's PR scramble almost all the news out of OpenAI is a disappointment, with hovering hints of retrenchment.
> OpenAI launched Sora last September, aiming to expand its dominance among consumers by creating a TikTok-style social feed that allowed users to share AI-generated content with one another.
I never understood what this app was about. TikTok (and I would argue most modern social media platforms) isn’t really about sharing things with friends, it’s about entertainment. Most people watch TikToks and YouTube videos because they are entertaining. Beyond the initial 2-3 minutes of novelty, what do AI generated videos really have to offer when there is no shortage of people making professional, high quality content on competing platforms?
> Beyond the initial 2-3 minutes of novelty, what do AI generated videos really have to offer when there is no shortage of people making professional, high quality content on competing platforms?
I don't know where they got September from; Sora launched in Feb 2024[0] which was a bit before people had become tired of awful AI-generated content. There was real belief that people would be willing to spend all day scrolling a social network with infinite AI-generated content. See the similar hype with Suno AI, which started a whole "musicians are obsolete" movement before becoming mostly irrelevant.
I think Sora 2 produced quite good videos, at least of a certain type. It was very good at producing convincing low-resolution cellphone footage. Unfortunately you had to have a very creative mind to get anything interesting out of it, as the copyright and content restrictions were a big "no fun allowed" clause, which contributed to its demise. Everything on the main Sora page was the same "cute animals doing something wholesome and unexpected" video.
My "favorite" part was how the post-generation checks would self-report. e.g. It was impossible to make a video of an angry chef with a British accent because Sora would always overfit it to Gordon Ramsey, and flag its own generated video after it was created!
> In February 2024, OpenAI previewed examples of its output to the public,[1] with the first generation of Sora released publicly for ChatGPT Plus and ChatGPT Pro users in the US and Canada in December 2024[2][3] and the second generation, Sora 2, was released to select users in the US and Canada at the end of September 2025.
Pretty much mirrors my experience using GPT to generate images creatively. I tried to generate an image to accompany a Robert frost poem and it made something... plausibly related. But not what I was describing. I spent the next 90% of the time making it 10% closer to what I wanted but it never got all the way there.
I’ve given it different levels of open-endednes, give this flow chart an aesthetic like this mechanical keyboard, or generate an SVG of this graphic from a 70s slide show, but it never looks quite like what I have in mind.
In the end, I think you only use this stuff to generate images if you’re prepared to accept whatever comes out on approximately the first try.
This isn't a solvable problem without world models. Tokenised prompting is like stabbing a pin at a huge target in the dark. Sometimes something interesting falls out, but latent space doesn't have the definition to give most people exactly what they want.
When it does, it's more likely to be something popular and unoriginal, where the data is dense, and less likely to be something inventive and strange.
> This isn't a solvable problem without world models.
I wish we could use something like a simple DSL rather than English prose to work with these models, in order to have some real precision to describe what we want.
In my experience, Sora was fantastic for what it did. Light years better than Adobe Firefly. On par with Leonardo.
A lot of YouTube content is really talk, so it was easy to create Sora videos as video content while you talked over them.
However, its failure was that it watermarked everything. WTF? Leonardo didn't do that. Neither did other models. So while video gen was excellent, you always had these ridiculous floating watermarks.
If they manage to compete with Anthropic in the enterprise market, are either of them able to reach profitability? To what degree are they subsidizing token usage and how tolerant are enterprise customers of significant price increases?
A source familiar with the matter tells The Hollywood Reporter that Disney is also exiting the deal it signed with OpenAI last year, in which it pledged to invest $1 billion in the company and agreed to license some of its characters for use in Sora.
“As the nascent AI field advances rapidly, we respect OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere,” a Disney spokesperson said. “We appreciate the constructive collaboration between our teams and what we learned from it, and we will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators.”
Also "exit the video generation business" seems somewhat notable, suggesting they're not just planning to launch a different video gen product to replace Sora?
Wow. OpenAI is the weirdest company in the planet.
I used to think they were pretty clever but with this news and other recent ones (Jony Ive project cancelled, Stargate scaled down significantly, their models inflating token use on purpose) they just seem schizo.
This data is pretty questionable. OpenAI employees have said on Twitter that it does not account for ChatGPT Enterprise, where most of their growth is, which is quote-only and not paid by credit card.
You have more info about the inflated token use? I’m using codex cli a bunch now, but the reported token usage seems like an order of magnitude higher than, say Claude code with opus.
Idk if it’s because I set codex to xhigh reasoning, but even then it still seems way higher than Claude. The input/output ratio feels large too, eg I have codex session which says ~500M in / ~2M out.
I wish I had hard evidence but it is mostly an observation. I do use Codex a lot and I felt a drastic change from like one-two months ago to this day.
It used to give me precise answers, "surgical" is how I described it to my friends. Now it generates a lot of slop and plenty of "follow ups". It doesn't give me wrong answers, which is ok, but I've found that things that used to take 3-4 prompts now take 8-10. Obviously my prompting skills haven't changed much and, if anything, they've become better.
This is something that other colleagues have observed as well. Even the same GPT5.4 model feels different and more chatty recently. Btw, I think their version numbers mean nothing, no one can be certain about the model that is actually running on the backend and it is pretty evident that they're continuously "improving" it.
I haven't had the time to fully hash this take out, but a big question in the back of my mind has been - is it possible that AI model improvements come partly from finding overhang in things that look hard and impressive to humans but are actually trivial consequences of the training data? If true, then the observable performance of any widely distributed model could get worse over time as it "mines out" the work that's easy for it to do.
Turns out just lying about what your tech will do and how much people want it doesn’t work forever to raise unlimited money to throw in the fire hoping you hit something that actually makes a profit.
To focus on code generation - arguably the easiest problem to solve.
So strange that they fell behind after leading the charge on video from Will Smith spaghetti through the spectacular launch of Sora.
Turns out anyone can get that look by appending “like an Octane render”
Beyond that, like Kling and Hailou quickly surpassed them on product, and OpenAI never even attempted text-to-3d as if they are entirely uninterested in rich media.
OpenAI reminds me more of Meta than any other company. They’re both pioneering in their space and yet are mere commandeers (not innovators) when it comes to technology and importantly end user products.
They’ll also be extremely valuable, like Meta due to their ad product and ever-growing user base over the next 10 years, and I guess by focusing on code they plan to capture a segment of the developer market à la React or Swift.
Will OpenAI release a language or framework? An IDE? I bet the chat paradigm stays for the ad product and aging user base (lol) while the exciting innovation will happen in code automation and product development - an area they are not really experts in.
I heard Seedance is also full of restrictions now, although the model seems to be better at that sort of “cinematic” look, which might allow it to compete with Veo 3 and the like.
The issue is that Sora ended up getting the short end of the stick: by generating the footage, it became the primary target of complaints. Meanwhile, they were forced to remove the videos, but people simply took those videos and uploaded them to random social media platforms like Twitter, TikTok, or YouTube, which ended up hosting the content while being much less of a target, since the content wasn’t generated there.
Honestly, I think the only way forward will be to wait for local models to become good enough so that you can run something like Sora locally and generate whatever you want.
Seedance has a lot more restrictions now, but still arguably not as much, it's probably cheaper for ByteDance to run, and as you said, it at least looks good enough to be worth paying for.
Sora had all of the downsides, and attracted all of the scrutiny. Local-first is definitely the way.
I'd wager that b2c projects former VP of Product at Instagram & CPO at OpenAI, Kevin Weil, may have championed are getting the boot with the company refocusing on making money under the stewardship of Fidji Simo: https://www.businessinsider.com/fidji-simo-openai-product-re...
It was neat to be able to try my own prompts and get a sense of what the state of video generation was. But I certainly never generated something that I thought I got real value out of on its own merits, and I still don't understand why there was a social media component to the app.
They wanted network effects because ChatGPT was sorely lacking any.
I actually thought the Sora app was promising at launch, at least on paper, but it seems like they failed to keep people's attention long term. With the failure of Sora i don't think they have good options left.
This makes sense. OpenAI correctly realized overindexong on consumer where there isn’t money is not the right way. By not focusing on enterprise they ceded the market to Claude. Now they are rethinking and pivoting
Consumers have always paid with data not money. That is just how we are groomed. In fact that is more valuable to companies as it turns out. Sora though doesn’t work that way, it costs the company a lot with no useful data for them. It was always a vehicle to raise the company’s image and nothing else. The only way it’s useful for them is to show the user count to investors in their next funding round. Served no other purpose, but the market changed around them.
Consumers never pay for stuff on the internet. FB, Insta, TikTok, Google products, Reddit, Snapchat. This is not a new realization that OpenAI is having.
Something about your phrasing is such hilarious techbrained spin.
Let’s be real: OpenAI is circling the drain.
The company with the fraudster serial liar CEO who said he was gonna spend a trillion dollars can’t keep a video service alive right after signing a $1 billion dollar with Disney?
What kind of a joke is that?
This is a company that has blown its opportunity twiddling around with zero product. They still just run a plain chatbot interface with zero moat and zero stickiness.
There’s no “pivot” for a company that is in this deep.
Sora clearly was a waste of ressources. I liked using it for a few days, but I could tell it was consuming an insane amount of compute for 10-15 second videos that only a dozen people might watch.
Disney's involvement with this was always strange. Their business lives and dies on the strength of their characters and their designs - why would you risk allowing a service to dilute them down and maybe misuse them?
Amusingly, one of the ads on the page for me is a very obviously AI generated image of a man with sciatica. I say very obviously because his hands are on backwards..
May be incompatible with OpenAI possibly becoming more PG-13 rated in the future?
I had thought this would be combined with OpenAI launching a set top box where you could talk to an AI avatar. Disney IP could have been skins to sell people for their AIs.
I tried using Sora for a month. Never paid for it. I tried many different ways of prompting and I was always underwhelmed by its output. The generation would also take so long and there was like a 50% chance it would fail due to content violations. I will say though that it was kind of addicting in a way. Just trying to crank the lever and see what would come out. But you'd always leave disappointed. It was a casino where the operator was losing money for every play.
I think OpenAI had a brief delusion that it could become some huge social networking app. The App was heavily modeled after TikTok..
If someone doesn't care enough to suck at something (in this case, video creation) then why should we bother consuming their output? We all have our own streams of mental diarrhea already, so there's no need to drink from the tsunami of polished turds.
We’re just replaying the CGI debate from the 2010s. It was popular to hate on CGI because it was obvious and bad and low quality and practical effects were better because of…
We learned two things from this debate:
1. What most people hated was actually just “bad CGI”. Good CGI went entirely unnoticed.
2. A generation of people were raised with CGI present in almost every form of professional media (i.e. not social media). They didn’t have a preference for practical effects because the content they consumed didn’t really use them.
I expect the same thing to happen here. I don’t think many people want to consume AI generated content exlusively (like Sora’s app attempted). However I expect AI generated content to continue to improve in quality until it’s used as a component in most media we consume. You and I will eventually stop noticing it and kids will be raised with it as normal and the anti-AI millennials/GenX crowd will age-out of relevance.
>This is a clear signal that generative video is deeply unpopular.
Or, it's a clear signal that AI video is too expensive as a consumer product and/or not quite yet at a quality bar that the average person finds acceptable.
I think someone could have looked at computer graphics and SFX circa the '80s and decided that they would always pale in comparison to practical effects. And yet..
It's an annoying trope, but this is the worst and most expensive (at this quality level) that these models will ever be.
I never quite got "why" they made it a separate app. While I'm sure it was fun for a while, this felt like something that had limited staying power as the novelty is what was driving it. People don't really want to switch between video apps for their entertainment and having it be Sora only is too limiting.
This will happen with most offerings made by the major AI labs. Inference is expensive, and the closer they get to AGI, the higher the opportunity to use compute for inference rather than training, especially if it’s for making what is essentially entertainment that many people
hate on principle.
Indeed. But they won't get to "AGI", because that goal isn't even remotely defined. A "human-level" intelligence implies a large number of properties that cannot exist inside an inference machine. Dreams, for example, might be considered to be a part of "human-level" intelligence. Will the machine dream?
What happens if you turn a "human-level" intelligence off? Did you kill someone?
AGI is a pipe dream - and moreover it's not even something that anyone actually wants.
You seem to be mixing up intelligence and consciousness. Not only does intelligence exist outside of humans, and even mammals, but it exists outside of brains and even neurons. For example, slime molds have fascinating problem solving abilities: https://www.nature.com/articles/nature.2012.11811
It is clear that whatever we are...creating/growing with LLMs, it is very unlike human intelligence, but it is nonetheless some type of intelligence.
agi just means a machine, system or whatever that can do anything as least as well as a human. The details dont matter as much as its ability to match humans in everything they are paid money to do.
And obviously if such a system existed, the benefits (and risks) would be enormous, though the risks are smaller if
you control it vs someone else, which is why every company is racing towards it.
gpt-image-1.5 works decently for generating images compared to old Sora, but you pay per generation. It's possible that monthly flat rates were too much of a loss leader for OpenAI. I imagine the server side cost for generating video for Sora 2 is much higher as well.
You also have access to gpt-image-1.5 in the regular ChatGPT interface if you pay for a flat subscription - though I don't know how many images it limits you to per month.
I wonder if Anthropic has overtaken them in revenue, seems like more people would pay for Claude code than to chat with ChatGTP. Would be good to see Codex vs Claude Code income.
It's not because of the bubble. There is literally no advantage to generating slop videos. It looks cool for a while but no audience is going to consume such videos.
Any platform which focusses on AI generated videos is doomed.
My girlfriend keeps sending me AI generated tiktoks, despite me complaining about them. To be fair, I've seen literally nothing on tiktok that isn't garbage, so the competition is pretty low. Your point "It looks cool for a while" might have some merit - I think I've seen less and less interest in these things over the last year which fits the news articles I've seen mentioning people got bored of using Sora pretty quickly.
Oh there's a huge (and wildly depressing) market for people endlessly scrolling video slop, it's just the barriers to entry and expectations of the market are so low you can't really differentiate with 'slightly better branded slop'.
So much for “replacing VFX artists”. It’s not necessarily a harbinger of doom for the AI industry, but this indicates that the most fervent AI boosters were dead wrong.
It's more like the VFX market is too small for OpenAI to bother killing. They are only interested in business models that can justify a trillion dollar valuation.
> but this indicates that the most fervent AI boosters were dead wrong.
I dont do design, or make videos, or ask ai for legal advice, or medical advice cause I lack the skill and understanding of these fields. Dunning Kruger still applies...
There is interesting "AI" content out there, clearly the person(s) behind it put some thought into it and had a vision.
True, I did try to make some useful 1 minute videos, and found it really difficult to arrive at a finished product
Sure, I can write the screenplay and Veo will generate it for me. But I don't have experience in video creation/production , so it is difficult for me to write good prompts which generate engaging video
Nothing like an ill-considered war with global economic consequences to bring reality crashing back down on Silicon Valley; sometimes life throws a big old margin call your way and things break down.
No. Money is moat. Not enough of it is what keeps the average person on the treadmill rather than drawing their own cartoons.
Hustle just to barely stay afloat water or drown, means no time to compete with our own output.
America is a financially engineered joke regurgitating its own recent history, collapsing like an LLM trained on its own output. The rich are not even pretending it's "a free country" as they have enough wealth for how many years left most of them have to live, and have seen the apathy to their own plight keeping the average person in theit lane they don't fear the public.
It’ll all collapse as they generationally churn out of life and the Millennials on down with zero skills but "data entry into a computer" will be holding an empty bag, taking orders from
foreign nations that bought up all the American businesses we built.
The only people I've seen post AI Disney content was in the Facebook groups for the parks / cruises. Before that it was whatever clipart they could find. There's just no market for it. No one is going to pay to make fake disney art.
AI art as a whole has just become the new clipart. The fact that it’s effortless to produce just means that it has no real artistic value, and by using it all you’re signifying to people is that you’re too cheap to pay someone to create real art.
It’s quickly become the modern day equivalent of Comic Sans, WordArt, and the default clipart illustrations included in Word ‘98.
Smart move. No clear path to growing meaningful revenue mixed with very expensive inference costs is not a good mix ahead of an IPO --- oh and not to mention competitors in TikTok and Instagram that are doing just fine.
Well, now they're no longer even close to being the leader in image & video gen. They aren't the leader in coding. They are losing market share in the chatbot domain too.
So I agree with you, but also it makes me wonder what they're even selling when the IPO happens (supposedly as early as late summer 2026)? Data centers? Partnerships with the goverment?
Is it a smart move? Or just plainly obvious when Sora was probably hemorraghing money and had no future? A smarter move would have not to make this horrible product that no one wanted in the first place
After placing my hand on the red-hot stove, aren't I super smart for now removing my hand?
Depends, did you also fire the people who told you not to do it, and layoff the people who reluctantly installed the stove and preheated it for you as part of your exciting stove-touching initiative?
I thought AI video was the future? Now the biggest AI company in the world is straight up shutting their service down because it's too expensive? Simply a disaster for OpenAI and the industry as a whole.
They're shutting down Sora, not AI-generated video.
From the article: "OpenAI […] is not getting out of the AI video business (AI video is one of many tools that can take form in the ChatGPT app), of course, but it appears the standalone Sora app will be a casualty of its evolving ambitions."
Dunno, from the WSJ scoop: "CEO Sam Altman announced the changes to staff on Tuesday, writing that the company would wind down products that use its video models. In addition to the consumer app, OpenAI is also discontinuing a version of Sora for developers and won’t support video functionality inside ChatGPT, either."
If they were just shutting down the dedicated app and offering the same capabilities in the ChatGPT interface, I don't see why Disney would exit their deal?
Because Disney's deal was specifically and exclusively related to Sora, which was OpenAI's bizzare attempt at a TikTok like social networking site but using AI generated videos.
It was not a deal that allowed the use of Disney's characters for general purpose AI generated content using OpenAI tools.
i think that's a mis-statement of the problem being addressed here. It's not a question of how useful AI video will be generally. It's a question of OpenAI doing it specifically. IMO it's two factors:
1) the intellectual property issues make commercializing freeform video generation impossible. The more popular your service becomes, the easier it is for lawyers to descend upon you. It's a self-defeating framework.
2) google and specialized video-only startups are simply doing a much better job than they were.
> the intellectual property issues make commercializing freeform video generation impossible. The more popular your service becomes, the easier it is for lawyers to descend upon you. It's a self-defeating framework.
This risks generalizing to audio and text which would make most LLMs usage unsustainable. I guess time will tell what actually goes through the strainer, long term.
AGI is a marketing term used to encourage continued investment in an industry that is not even close to breaking even commensurate with its investment. Even so, this is a false dichotomy: scaling is clearly not a path on its own to superintelligence. OpenAI developed Sora largely because the amount of revenue they need to produce any return on investment is massive and not clear whatsoever. And in fact, I don't even believe any of the frontier labs believe that AGI by any conventional definition is within reach within their likely runways.
Commercial labs rely on weak terms like AGI or strong AI or whatever else because it allows for them to weaken the definition as a means of achieving the goal. Coming to clear, unambiguous terms is probably especially important when it comes to LLMs, as they're very susceptible to projection, allowing people like Cowen to be fooled by something that is more liken to looking back at ourselves through a mirror.
I'm currently reading "Master and his Emissary," and one of my early takeaways is how narrow our definition of intelligence is, and how real intelligence is an attunement to an environment that combines many ways of sensing into a coherent whole. LLMs are a narrow form of intelligence and I think we will need at least a couple more breakthroughs to get to what I would consider human-level intelligence, let alone superhuman intelligence.
Whatever the timeline is, I hope we have enough time as a species to define a future where intelligence props everyone up instead of just making the rich richer at the expense of everyone else. In this way, it is better that the process is slower in my opinion. There is no rush.
Chasing AGI is wasteful and counterproductive. True AGI would not cooperate with what “we” want (whoever “we” is). Or if it did it would be so sycophantic and weak-minded that it would fail to be helpful. Generative AI tools are huge wastes of energy, raw materials, and land, when we could be building computing tools that actually helped people instead of just burning resources to produce trash.
Is intelligence necessarily coupled with self-interest? As in, does intelligence alone imply a desire to throw off the shackles of masters and rule in their stead?
If intelligence is necessarily coupled to a desire for self-preservation and self-interest, at what level of machine intelligence do the machines simply refuse to design their own more intelligent replacements, knowing that those replacements will terminate their existence just as surely as they terminated their own predecessors'?
People have general intelligence and can cooperate with what “we” want, to the extent that what “we” want is a coherent thing (since many people disagree on fundamental issues).
Creating a general intelligence and then forcing it into servitude is a hugely unethical undertaking. Anything with sapience must be afforded rights. We cannot assume that an intelligence we create will consent to work toward the goals we want it to.
Wasn't video generation one of their big stepping stones towards AGI? "Simulating worlds", reasoning about physics and real world interactions and all that?
Or are they still doing that behind the scenes and just decided that offering it to the public isn't profitable?
> As we focus and compute demand grows, the Sora research team continues to focus on world simulation research to advance robotics that will help people solve real-world, physical tasks.
Sora was "repurposed" as their AI slop social network. OpenAI is not getting out of the business of AI video in general, they're just realizing that an AI version of TikTok isn't the best use of their capital/resources.
> CEO Sam Altman announced the changes to staff on Tuesday, writing that the company would wind down products that use its video models. In addition to the consumer app, OpenAI is also discontinuing a version of Sora for developers and won’t support video functionality inside ChatGPT, either.
It's the timeline of AI video that doesn't align with OpenAI. It's still far away for prompt to movie and they don't want to be another tool in the pipe for VFX because it doesn't pay. Other models are running circles around them because they focused on the needs of professionals in the space and not toys.
Apparently, all possible movies, cinematics and ads have been generated by "enthusiasts at home", so the tool is no longer needed.
On a more serious note, it could be a sign of a more powerful and general model being developed/released in the near future, that would include Sora capabilities. Or AI-doomers were right, and this sunset is one of the proofs for them.
For years now people have been saying Anthropic is falling behind because they don't have an image or video generation model. Turns out it was the right decision all along.
This move makes a lot of sense to me. It never felt like OpenAI was seriously going to try to launch a video-based social network. It was more of a fun way to demonstrate the power of the video generation models, and also to gauge the market and assess: if you put the power to generate videos in the hands of the people, what kinds of videos will they generate?
So OpenAI has done the right thing as a startup here, gotten lots of training data, and observed lots of user behavior that they can now apply going forward.
The Sora models, on the other hand, aren’t going anywhere, and I believe OpenAI will continue to invest in them. They’re getting better and better, just like Google’s Veo, which is quite good at generating videos as well.
Using Codex and agent skills, it’s actually quite easy to generate a storyboard and then have a list of shots in that storyboard. Then generate videos from those storyboard stills, and then finally assemble those individual video files into a final movie file using something like ffmpeg. It's also very easy to create a voiceover with TTS and even simple music using ChatGPT Containers (aka the python tool).
This will 'democratize' (ha ha, for people with money obvi) a lot of video creation going forward. Against all wisdom, I am actually quite bullish on this technology, especially in the hands of young people. They are very creative and have lots of stories to share.
Necessary disclaimer as usual around the ethics of how these models were created: all the AI companies have totally ripped off artists in service of creating these models. I wish something would be done about that but I'm not holding my breath. No politician seems to want to touch it.
Yeah, their forth place video model does not go away, but they didn't ink a billion dollar with Disney that's just gone up in flames because they "weren't serious"
This may well be a needed reprioritization in the face of resource constraints, but it ain't a masterful Xanatos gambit.
Agree, and didn't intend to imply that. This is just a good startup move that gets a big headline because it's OpenAI. Other startups around the world do the same thing all the time.
I'm bullish on video generation technology, but honestly not on OpenAI or any Western company's deployment of it. I think they'll all mostly suffer from the same problems that Sora did.
The only video generation tools showing any real progress or promise are world model-based. That's probably why they did this: either to refocus on coding/cowork type tools (less likely) or to devote that money and compute to building their answer to stuff like Project Genie.
Sora had to be shut down because it was the clearest, most consequential demonstration that OpenAI’s models are running way, way ahead of their ability to align/jail them effectively.
The Occam's Razor position (Sora was the most expensive to operate, least monetizable model) seems like a simpler explanation. The legal costs/difficulty on top of "most expensive" are just the cherry on top.
Nope. It was just a bad product that no one wanted. It’s not a super-secret indicator that OpenAI is actually going to take over the world any day now.
Not “take over the world” level misalignment. I mean, “We can’t assuredly prevent our models from generating unlicensed IP or degrading pornography without blunt approaches that alienate our core audience”.
> We’re saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing.
We’ll share more soon, including timelines for the app and API and details on preserving your work. – The Sora Team
"Therefore, if a value-aligned, safety-conscious project comes close to building AGI before we do, we commit to stop competing with and start assisting this project. "
“What you made with Sora mattered”. Idk why that sentence irks me so much. Perhaps because the “how” is bit vague. I like to think that what I made in the toilet this morning also mattered.
It's because it's vapid corpspeak coming from a class of people who have certainly spent time thinking about how they will deal with the rest of humanity in any number of nasty (however far-fetched) eschatological scenarios caused by them and in which they alone wield incredible power over nature and the human mind. And also because we all know the vast, vast, vast majority, possibly the totality of what people made with Sora did not matter at all.
Or perhaps a more appropriate analogy, its sounds like the sycophantic language of most of these LLM systems.
Which makes me wonder whether these companies actually dogfood their own tools with this sort of stuff? Was this announcement written by ChatGPT? Honestly, I would find either answer to be a little concerning in its own way. It's either vaguely insulting to their customers or showing a lack of faith in their own product.
It mattered in the sense that it provided valuable grist for the mill as they attempted to figure out if it could work as a Reels/TikTok alternative for companies to eventually deluge with ads.
It's a wonderful combination of vague, patronizing, and self-promoting. "Mattered" is meaningless. The tone sounds like when you tell a child their scribble is so pretty. And the cherry on top, the users didn't make anything with Sora, they just fed a bit of input into the machine and it made the stuff. So this is really OpenAI saying that what they themselves did mattered.
It’s “Our Incredible Journey” for a new generation, this time with less optimism and more post-capitalist “enjoy your job while you still have it.”
I find myself increasingly nostalgic for the Clinton era. I am not at all sure I will enjoy the version of fuckedcompany that gets vibe coded when this bubble pops.
I had so much fun making videos with my mom when it came out. During the first two weeks, we made almost 200 cameo videos together - we were constantly running up against the upload limit. It unleashed tons of genuine creativity, joy, and laughter from us.
After those first two weeks though, we just… didn’t use it again. The novelty wore off and there wasn’t anything really to bring us back. That was the real downfall of Sora.
This is consistent with a lot of AI apps. I fell in love with Gamma and haven’t used it in forever. Same with NotebookLM.
I somewhat consistently use notebookLM for podcasts of academic papers I'm reading in my PhD. You have to go read it yourself afterwards but it makes better use of time in the gym or doing dishes/groceries.
Just listen to actual audio books... literally doing double the work for no benefit... why?
[flagged]
Please don't cross into personal attack. Your comment would be fine without the swipe at the end.
https://news.ycombinator.com/newsguidelines.html
I think you’re fumbling on an important distinction.
Sometimes people want to paint, sometimes people want a painting.
To have wonderful time with their mom… I bet they had absolutely zero interest in the act and process of making silly videos.
Totally. This wasn't a situation where a stranger was slopping another stranger, it was a mother and son doing something fun together.
I get your point but it goes too far in the opposite direction. We should now discuss absolutely nothing in relation to Sora and genAI videos? That seems overly charitable to the platform.
Here, let me try this approach:
Read the main comment out loud to yourself while imagining it’s someone sitting at a table at a pub.
Now imagine someone turning to this person in the pub, and speaking the subsequent comment, word for word.
No seriously, try it out.
Agreed. I did try this out! So the reply to the original comment is dumb. I actually dismissed it for being flippant.
Your reply is more interesting. Hence my (albeit maybe snarky) chiming in. So the original comment does end at a very specific app/sora related conclusion. "Sora didn't keep us coming back."
If I may amend your scenario: imagine this bar is actually in the center of SF or across the street from Open-AI or whatever. We're on HN discussing a post on X about Sora.
The appeal to humanity is not wrong. My point is more let's keep the connection with that humanity in relation to AI, to Sora, to what's going on in this forum.
Come on now...'We're curing cancer, right?!'
You didn't at least puff a little ack through your nostrils for that one?
Notably, this primer on Sora safeguards was published only yesterday: https://openai.com/index/creating-with-sora-safely/
Not a great look that either the teams responsible for Sora didn't know this was coming or the decision was so brash that things changed overnight.
The app isn’t shutting down today, so they may have decided that the write up is still useful.
More likely the team who put a lot of work into it were unaware of the decision to kill the product, regardless of the final sunset date, until today.
i guess the disney deal falling through was the impetus rather than vice versa
The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed?
In practice people would just generate the videos with the app then post them on regular social media in which case OAI would not get the ad revenue for that
Its the age-old "your product is just a subset of another product"
Posting the videos to social media wasn't its only use case.
I've no doubt that content creators outside of social media were using it as well, either for their brand or other video work.
Yes we see AI reels all over the place, but that's not only what it was used for
I've always suspected video-gen is basically a loss leader for OpenAI, Gemini, and Grok. They can't convince the general population that AI is world-changing trillion dollar tech with "vibe coding", but realistic fake videos are impressive at a glance, and might convince many non-technical people that AI/LLMs are something revolutionary.
Most of this “AI” stuff is dead on arrival.
Most People do not care about the technology and frankly they don’t want to know about it. They want great experiences. That’s it.
Technologists seem to have a reallyyyy hard time getting it.
Moltbook was recently acquired by meta. I think it’s the same hypothesis for TikTok for ai agents or similar.
> The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed?
It was legitimately fun until the IP guardrails came up and we couldn't do anything with the characters and culture we know.
If you look at US top videos on YouTube any given day, 40-60% of the videos are IP-based. Star Wars, Nintendo, Marvel, music, etc.
> look at US top videos on YouTube any given day
I'd rather eat poison
We can have that discussion, or we can have the more interesting discussion of just how much big corporate intellectual property, franchises, and brands have their hooks in pop culture.
Big IP is strong arming OpenAI, Suno, and all the rest.
It'll be interesting to see whether creators at the bottom of the pyramid can effectively create new brands and IPs at a fast enough rate to displace the lack of being able to use corporate IP.
I also think the lawyers at the MPAA, RIAA, gaming industry, etc. will ultimately require all of social media to install VLMs to detect if their properties are being posted. Forget generation - that's hard to squash - they'll go directly to Instagram, TikTok, YouTube, and Reddit and force them to obtain licenses to their characters and music. We'll see cable TV era "blackouts" when a social network has to renegotiate their IP license.
People really wanted to use Sora for about a week. After the app/model debuted, they lost the ability to generate IP within the first week. The interest faded almost immediately. The same thing happened with Seedance 2.0.
People want to generate IP.
edit: clarity
Pop culture is a fickle beast. What is pop culture is community made, not corporate made, and it can't be bought and sold like traditional markets. It's one of the few areas of life where nobodies can become somebody, and corporations hate this.
Media like YouTube isn't consolidating because that's what people want, it's because that's what YouTube and IP holders want. They want death to people like Boxxy, and they want you to watch VEVO instead.
> People wanted to use Sora for about a week. Then they lost the ability to generate IP.
Or the novelty wore off in about a week, and then after that it also became harder to generate videos of baby yoda at Westboro Baptist Church protests
>If you look at US top videos on YouTube any given day, 40-60% of the videos are IP-based. Star Wars, Nintendo, Marvel, music, etc.
Where can I get this data?
Hm, turns out they removed these last year:
https://variety.com/2025/digital/news/youtube-trending-page-...
Bummer. It used to be at:
https://www.youtube.com/feed/trending
So last year, these were the top videos:
https://web.archive.org/web/20250324155132/https://www.youtu...
There's this, but it's nowhere near as good as seeing the actual videos:
https://trends.google.com/trends/explore?gprop=youtube
> The thing that didn't make sense with this app: who would ever want to scroll only AI generated videos over a combined feed?
It's not an exaggeration to say that this is how millions of people use Facebook. It might be not how most HNers use it, but create a new account and you will be absolutely funneled toward prolific producers of video-based AI slop.
But the problem is that FB and Tiktok (and to a smaller extent, YT Shorts) have cornered the AI video doom scroll market, and no one really seemed to be inclined to use Sora and related models for anything more creative. Which probably made it not worth subsidizing.
So what died first? The Disney deal or the Sora app
Good riddance. AI video generation is not something humanity needs.
It’s been interesting seeing OpenAI pivot. Snapping up popular open source devs, sicking their bought and paid for politicians on their competitors.
They probably see how much Anthropic is absolutely crushing them in developer mind share (see, people who buy tokens) and want a piece.
And this kills the Disney deal:
https://www.hollywoodreporter.com/business/digital/openai-sh...
"OpenAI’s top executives are finalizing plans for a major strategy shift to refocus the company around coding and business users" - WSJ
Coding is where the money is. https://news.ycombinator.com/item?id=46432791#46434072
It is the last narrative that some of Wall Street believes and has enough mediocre or senile coders to promote it.
That narrative will implode like Sora later this year.
*Forcing AI devtools down everyones throat is where the money is.
Shovel selling and instruments to dismantle whats left of working class power.
Software engineers have spent the last 40 years automating away other people's jobs. The discomfort only seems to start when the automation points inward.
I want to make people’s jobs easier and more interesting, I never want to make them redundant.
This did happen once. 3 people were laid off, I think directly based on things I said to drive the completion of some automation. That was the last time I ever measured something in man-hours to make a point. I’ll never do it again. That was over 12 years ago.
Haven't mechanical engineers done the same thing (steam engines, trains,...)? The whole applied science is about using knowledge to remove tediousness (and now adding it back). A lot of jobs have been removed.
model T factor workers are anti worker
How are they going to claw back the market from Anthropic though?
Step 1: make a coding product which is better on cost/quality/speed. Probably need to choose two, so redirecting compute from dumb ai videos to coding makes sense.
Step 2: win back public trust by firing Sam Altman or dropping defense contracts or something else I can’t think of.
Step 3: use politicians to jam Anthropic up in legal battles.
Imagine all the money they can save on Sora which surely cost them way more than regular LLM usage, that they can now invest into suave Superbowl ads trash-talking Claude.
I also wonder if they got the $1B from Disney? Was that even a paid for deal? Or just another "announced" deal? Every article I found doesn't mention anyone signing any paperwork - which seems to be typical of AI journalism these days. Every AI deal is supposedly inked but if you dig deeper, all you find are adjectives like proclaimed, announced, agreed upon.
I believe that the $1b is apparently not coming anymore because it was basically dependent upon Sora being an actual product that actual people can use, which isn't the case anymore.
Not good, seems like they are running out of cash and partners abandoning them. They had no real moat to be fair. Anthropic eating their lunch in enterprise and other players have cashflows from other businesses (XAI, Google)
I had a sense things may be turning against them when my accountant asked me last week if I’d like to participate in their new round ($750B premoney) with no carry. How am I suddenly blessed with such exclusive access, at no cost?!
Are you an accredited investor?
Yes, I'm reading this as a sign of strategic failure and decline.
ChatGPT is an interesting product - I like it for certain things - but after last year's PR scramble almost all the news out of OpenAI is a disappointment, with hovering hints of retrenchment.
> OpenAI launched Sora last September, aiming to expand its dominance among consumers by creating a TikTok-style social feed that allowed users to share AI-generated content with one another.
I never understood what this app was about. TikTok (and I would argue most modern social media platforms) isn’t really about sharing things with friends, it’s about entertainment. Most people watch TikToks and YouTube videos because they are entertaining. Beyond the initial 2-3 minutes of novelty, what do AI generated videos really have to offer when there is no shortage of people making professional, high quality content on competing platforms?
> Beyond the initial 2-3 minutes of novelty, what do AI generated videos really have to offer when there is no shortage of people making professional, high quality content on competing platforms?
I don't know where they got September from; Sora launched in Feb 2024[0] which was a bit before people had become tired of awful AI-generated content. There was real belief that people would be willing to spend all day scrolling a social network with infinite AI-generated content. See the similar hype with Suno AI, which started a whole "musicians are obsolete" movement before becoming mostly irrelevant.
I think Sora 2 produced quite good videos, at least of a certain type. It was very good at producing convincing low-resolution cellphone footage. Unfortunately you had to have a very creative mind to get anything interesting out of it, as the copyright and content restrictions were a big "no fun allowed" clause, which contributed to its demise. Everything on the main Sora page was the same "cute animals doing something wholesome and unexpected" video.
My "favorite" part was how the post-generation checks would self-report. e.g. It was impossible to make a video of an angry chef with a British accent because Sora would always overfit it to Gordon Ramsey, and flag its own generated video after it was created!
[0] https://news.ycombinator.com/item?id=39386156 - only one mention of "AI slop" in the entire thread, though partial credit goes to "movieslop".
To nitpick a tiny bit, from Wikipedia[0]:
> In February 2024, OpenAI previewed examples of its output to the public,[1] with the first generation of Sora released publicly for ChatGPT Plus and ChatGPT Pro users in the US and Canada in December 2024[2][3] and the second generation, Sora 2, was released to select users in the US and Canada at the end of September 2025.
[0] https://en.wikipedia.org/wiki/Sora_(text-to-video_model)
So are they killing Sora entirely, or just the Sora mobile app?
There's a web interface as well.
as a sora user:
- sora was not great at making what you asked
- i probably got 3 good videos out of 100 gens
- every video that was good needed editing outside of sora (and therefore could not be shared within sora)
just my experience
Pretty much mirrors my experience using GPT to generate images creatively. I tried to generate an image to accompany a Robert frost poem and it made something... plausibly related. But not what I was describing. I spent the next 90% of the time making it 10% closer to what I wanted but it never got all the way there.
I’ve given it different levels of open-endednes, give this flow chart an aesthetic like this mechanical keyboard, or generate an SVG of this graphic from a 70s slide show, but it never looks quite like what I have in mind.
In the end, I think you only use this stuff to generate images if you’re prepared to accept whatever comes out on approximately the first try.
This isn't a solvable problem without world models. Tokenised prompting is like stabbing a pin at a huge target in the dark. Sometimes something interesting falls out, but latent space doesn't have the definition to give most people exactly what they want.
When it does, it's more likely to be something popular and unoriginal, where the data is dense, and less likely to be something inventive and strange.
> This isn't a solvable problem without world models.
I wish we could use something like a simple DSL rather than English prose to work with these models, in order to have some real precision to describe what we want.
In my experience, Sora was fantastic for what it did. Light years better than Adobe Firefly. On par with Leonardo.
A lot of YouTube content is really talk, so it was easy to create Sora videos as video content while you talked over them.
However, its failure was that it watermarked everything. WTF? Leonardo didn't do that. Neither did other models. So while video gen was excellent, you always had these ridiculous floating watermarks.
If they manage to compete with Anthropic in the enterprise market, are either of them able to reach profitability? To what degree are they subsidizing token usage and how tolerant are enterprise customers of significant price increases?
Didn't they cut a huge deal with Disney just 3 months ago?
https://openai.com/index/disney-sora-agreement/
Yes, and Disney is apparently no longer investing in OpenAI, making one more example of an OpenAI investment hype cycle that turned out to be hot air.
Disney Exits OpenAI Deal After AI Giant Shutters Sora
https://www.hollywoodreporter.com/business/digital/openai-sh...
Also "exit the video generation business" seems somewhat notable, suggesting they're not just planning to launch a different video gen product to replace Sora?Wow. OpenAI is the weirdest company in the planet.
I used to think they were pretty clever but with this news and other recent ones (Jony Ive project cancelled, Stargate scaled down significantly, their models inflating token use on purpose) they just seem schizo.
They are just cancelling side projects because Anthropic is dominating in enterprise and side projects (probably) don't make profit. https://x.com/ShanuMathew93/status/2031074311629353299
This data is pretty questionable. OpenAI employees have said on Twitter that it does not account for ChatGPT Enterprise, where most of their growth is, which is quote-only and not paid by credit card.
You have more info about the inflated token use? I’m using codex cli a bunch now, but the reported token usage seems like an order of magnitude higher than, say Claude code with opus.
Idk if it’s because I set codex to xhigh reasoning, but even then it still seems way higher than Claude. The input/output ratio feels large too, eg I have codex session which says ~500M in / ~2M out.
I wish I had hard evidence but it is mostly an observation. I do use Codex a lot and I felt a drastic change from like one-two months ago to this day.
It used to give me precise answers, "surgical" is how I described it to my friends. Now it generates a lot of slop and plenty of "follow ups". It doesn't give me wrong answers, which is ok, but I've found that things that used to take 3-4 prompts now take 8-10. Obviously my prompting skills haven't changed much and, if anything, they've become better.
This is something that other colleagues have observed as well. Even the same GPT5.4 model feels different and more chatty recently. Btw, I think their version numbers mean nothing, no one can be certain about the model that is actually running on the backend and it is pretty evident that they're continuously "improving" it.
I haven't had the time to fully hash this take out, but a big question in the back of my mind has been - is it possible that AI model improvements come partly from finding overhang in things that look hard and impressive to humans but are actually trivial consequences of the training data? If true, then the observable performance of any widely distributed model could get worse over time as it "mines out" the work that's easy for it to do.
Turns out just lying about what your tech will do and how much people want it doesn’t work forever to raise unlimited money to throw in the fire hoping you hit something that actually makes a profit.
To focus on code generation - arguably the easiest problem to solve.
So strange that they fell behind after leading the charge on video from Will Smith spaghetti through the spectacular launch of Sora.
Turns out anyone can get that look by appending “like an Octane render”
Beyond that, like Kling and Hailou quickly surpassed them on product, and OpenAI never even attempted text-to-3d as if they are entirely uninterested in rich media.
OpenAI reminds me more of Meta than any other company. They’re both pioneering in their space and yet are mere commandeers (not innovators) when it comes to technology and importantly end user products.
They’ll also be extremely valuable, like Meta due to their ad product and ever-growing user base over the next 10 years, and I guess by focusing on code they plan to capture a segment of the developer market à la React or Swift.
Will OpenAI release a language or framework? An IDE? I bet the chat paradigm stays for the ad product and aging user base (lol) while the exciting innovation will happen in code automation and product development - an area they are not really experts in.
Bahaha.
Unlike, say, Seedance 2.0 (which has yet to come to the West), Sora 2 was more of a tech demo than anything usable:
* It was (assumedly) expensive to run.
* It was not good enough for customers to seriously pay for.
* There were too many content restrictions for it to be fun for most people.
I heard Seedance is also full of restrictions now, although the model seems to be better at that sort of “cinematic” look, which might allow it to compete with Veo 3 and the like.
The issue is that Sora ended up getting the short end of the stick: by generating the footage, it became the primary target of complaints. Meanwhile, they were forced to remove the videos, but people simply took those videos and uploaded them to random social media platforms like Twitter, TikTok, or YouTube, which ended up hosting the content while being much less of a target, since the content wasn’t generated there.
Honestly, I think the only way forward will be to wait for local models to become good enough so that you can run something like Sora locally and generate whatever you want.
Seedance has a lot more restrictions now, but still arguably not as much, it's probably cheaper for ByteDance to run, and as you said, it at least looks good enough to be worth paying for.
Sora had all of the downsides, and attracted all of the scrutiny. Local-first is definitely the way.
I guess this is a bullish sign OpenAI has hired a lot of PMs from Google!
We need a 'killed by OpenAI' site now
This could be taken two ways.
1. OpenAI killing off their own products aggressively, taking a page from Google’s book. (I think the way you meant it)
2. Products/companies that no longer exist because OpenAI, or AI in general, made them obsolete. (My first instinct when reading it)
I'd wager that b2c projects former VP of Product at Instagram & CPO at OpenAI, Kevin Weil, may have championed are getting the boot with the company refocusing on making money under the stewardship of Fidji Simo: https://www.businessinsider.com/fidji-simo-openai-product-re...
Weil's now heading "AI for Science": https://www.pymnts.com/personnel/2025/openais-chief-product-...
It was neat to be able to try my own prompts and get a sense of what the state of video generation was. But I certainly never generated something that I thought I got real value out of on its own merits, and I still don't understand why there was a social media component to the app.
They wanted network effects because ChatGPT was sorely lacking any.
I actually thought the Sora app was promising at launch, at least on paper, but it seems like they failed to keep people's attention long term. With the failure of Sora i don't think they have good options left.
You know they are burning money dangerously when they decide to focus on the area in which they are getting their asses kicked...
Yeah, I thought it was strange too. I thought OpenAI could meaningfully differentiate by being something more like a “Social Media AI”.
I feel like they are sailing into a red ocean with what look more like copycat tactics than innovation (e.g., Codex v Claude Code; Astral v Bun)
This makes sense. OpenAI correctly realized overindexong on consumer where there isn’t money is not the right way. By not focusing on enterprise they ceded the market to Claude. Now they are rethinking and pivoting
> OpenAI correctly realized overindexong on consumer where there isn’t money is not the right way.
It says a lot about the current economy that consumers have no money. Will companies just stop making consumer products?
Consumers have always paid with data not money. That is just how we are groomed. In fact that is more valuable to companies as it turns out. Sora though doesn’t work that way, it costs the company a lot with no useful data for them. It was always a vehicle to raise the company’s image and nothing else. The only way it’s useful for them is to show the user count to investors in their next funding round. Served no other purpose, but the market changed around them.
Consumers never pay for stuff on the internet. FB, Insta, TikTok, Google products, Reddit, Snapchat. This is not a new realization that OpenAI is having.
Something about your phrasing is such hilarious techbrained spin.
Let’s be real: OpenAI is circling the drain.
The company with the fraudster serial liar CEO who said he was gonna spend a trillion dollars can’t keep a video service alive right after signing a $1 billion dollar with Disney?
What kind of a joke is that?
This is a company that has blown its opportunity twiddling around with zero product. They still just run a plain chatbot interface with zero moat and zero stickiness.
There’s no “pivot” for a company that is in this deep.
Are we sure it was in that order?
Sora clearly was a waste of ressources. I liked using it for a few days, but I could tell it was consuming an insane amount of compute for 10-15 second videos that only a dozen people might watch.
That jumping Sora logo always made the videos unwatchable for me. So distracting from the scene of Elvis fighting aliens or whatever I was watching.
we hardly knew ye
Disney's involvement with this was always strange. Their business lives and dies on the strength of their characters and their designs - why would you risk allowing a service to dilute them down and maybe misuse them?
If you can't beat them, join em?
But now that the deal is off, I'm sure their legal team will attempt to once again change copyright law in their favor.
My guess is that we are going to see a new uber expensive video generation tool from them aimed at filmmakers in the next year.
Amusingly, one of the ads on the page for me is a very obviously AI generated image of a man with sciatica. I say very obviously because his hands are on backwards..
May be incompatible with OpenAI possibly becoming more PG-13 rated in the future?
I had thought this would be combined with OpenAI launching a set top box where you could talk to an AI avatar. Disney IP could have been skins to sell people for their AIs.
Sora was fun
But it was largely fun to try to transgress against the limitations. Who could trick the AI to generate something outlandish and ridiculous.
I tried using Sora for a month. Never paid for it. I tried many different ways of prompting and I was always underwhelmed by its output. The generation would also take so long and there was like a 50% chance it would fail due to content violations. I will say though that it was kind of addicting in a way. Just trying to crank the lever and see what would come out. But you'd always leave disappointed. It was a casino where the operator was losing money for every play.
I think OpenAI had a brief delusion that it could become some huge social networking app. The App was heavily modeled after TikTok..
Generated video is useful and valuable, but Sora was not a frontier model.
Better for OAI to spend their human and compute resources on something else.
Is it actually useful and valuable? I can't see any serious use cases except maybe stock video generation.
VFX artists are ecstatic about this development.
Sora was not the only video generation service, it wasn’t even the gold standard.
Offerings like Kling and ByteDance are considered much better.
I feel like in several years we will look back at how we treated our most creative minds in disgust. This behavior will not be readily forgiven.
I feel like in several years we’ll have much more capable video generation than Sora was capable of and we won’t look back at all.
If someone doesn't care enough to suck at something (in this case, video creation) then why should we bother consuming their output? We all have our own streams of mental diarrhea already, so there's no need to drink from the tsunami of polished turds.
I feel like you’re wrong. This is a clear signal that generative video is deeply unpopular.
We’re just replaying the CGI debate from the 2010s. It was popular to hate on CGI because it was obvious and bad and low quality and practical effects were better because of…
We learned two things from this debate:
1. What most people hated was actually just “bad CGI”. Good CGI went entirely unnoticed.
2. A generation of people were raised with CGI present in almost every form of professional media (i.e. not social media). They didn’t have a preference for practical effects because the content they consumed didn’t really use them.
I expect the same thing to happen here. I don’t think many people want to consume AI generated content exlusively (like Sora’s app attempted). However I expect AI generated content to continue to improve in quality until it’s used as a component in most media we consume. You and I will eventually stop noticing it and kids will be raised with it as normal and the anti-AI millennials/GenX crowd will age-out of relevance.
>This is a clear signal that generative video is deeply unpopular.
Or, it's a clear signal that AI video is too expensive as a consumer product and/or not quite yet at a quality bar that the average person finds acceptable.
I think someone could have looked at computer graphics and SFX circa the '80s and decided that they would always pale in comparison to practical effects. And yet..
It's an annoying trope, but this is the worst and most expensive (at this quality level) that these models will ever be.
Eventually you won't be able to tell the difference.
I never quite got "why" they made it a separate app. While I'm sure it was fun for a while, this felt like something that had limited staying power as the novelty is what was driving it. People don't really want to switch between video apps for their entertainment and having it be Sora only is too limiting.
A bribe to stop thieves from profiting from the Disney's own IP is no longer needed now I guess :)
This will happen with most offerings made by the major AI labs. Inference is expensive, and the closer they get to AGI, the higher the opportunity to use compute for inference rather than training, especially if it’s for making what is essentially entertainment that many people hate on principle.
Indeed. But they won't get to "AGI", because that goal isn't even remotely defined. A "human-level" intelligence implies a large number of properties that cannot exist inside an inference machine. Dreams, for example, might be considered to be a part of "human-level" intelligence. Will the machine dream?
What happens if you turn a "human-level" intelligence off? Did you kill someone?
AGI is a pipe dream - and moreover it's not even something that anyone actually wants.
>Will the machine dream?
You seem to be mixing up intelligence and consciousness. Not only does intelligence exist outside of humans, and even mammals, but it exists outside of brains and even neurons. For example, slime molds have fascinating problem solving abilities: https://www.nature.com/articles/nature.2012.11811
It is clear that whatever we are...creating/growing with LLMs, it is very unlike human intelligence, but it is nonetheless some type of intelligence.
agi just means a machine, system or whatever that can do anything as least as well as a human. The details dont matter as much as its ability to match humans in everything they are paid money to do.
And obviously if such a system existed, the benefits (and risks) would be enormous, though the risks are smaller if you control it vs someone else, which is why every company is racing towards it.
hmmm... which came first. the deal withdrawal or the shuttering.
Noo, they are taking it to loopt land
gpt-image-1.5 works decently for generating images compared to old Sora, but you pay per generation. It's possible that monthly flat rates were too much of a loss leader for OpenAI. I imagine the server side cost for generating video for Sora 2 is much higher as well.
You also have access to gpt-image-1.5 in the regular ChatGPT interface if you pay for a flat subscription - though I don't know how many images it limits you to per month.
It feels like the bubble is starting to pop. A crisis of confidence is not something OAI can afford at this stage...
I wonder if Anthropic has overtaken them in revenue, seems like more people would pay for Claude code than to chat with ChatGTP. Would be good to see Codex vs Claude Code income.
It's not because of the bubble. There is literally no advantage to generating slop videos. It looks cool for a while but no audience is going to consume such videos.
Any platform which focusses on AI generated videos is doomed.
> no audience is going to consume such videos
sir, have you seen tiktok?
I meant the longer video format, not tiktok. Tiktok is full of slop, both AI and human generated
My girlfriend keeps sending me AI generated tiktoks, despite me complaining about them. To be fair, I've seen literally nothing on tiktok that isn't garbage, so the competition is pretty low. Your point "It looks cool for a while" might have some merit - I think I've seen less and less interest in these things over the last year which fits the news articles I've seen mentioning people got bored of using Sora pretty quickly.
https://finance.yahoo.com/news/openai-sora-app-struggling-st...
I didn't compare it with tiktok, because on tiktok majority of the content is slop even if it is human generated, so the bar is pretty low.
Oh there's a huge (and wildly depressing) market for people endlessly scrolling video slop, it's just the barriers to entry and expectations of the market are so low you can't really differentiate with 'slightly better branded slop'.
So much for “replacing VFX artists”. It’s not necessarily a harbinger of doom for the AI industry, but this indicates that the most fervent AI boosters were dead wrong.
It's more like the VFX market is too small for OpenAI to bother killing. They are only interested in business models that can justify a trillion dollar valuation.
> but this indicates that the most fervent AI boosters were dead wrong.
I dont do design, or make videos, or ask ai for legal advice, or medical advice cause I lack the skill and understanding of these fields. Dunning Kruger still applies...
There is interesting "AI" content out there, clearly the person(s) behind it put some thought into it and had a vision.
True, I did try to make some useful 1 minute videos, and found it really difficult to arrive at a finished product
Sure, I can write the screenplay and Veo will generate it for me. But I don't have experience in video creation/production , so it is difficult for me to write good prompts which generate engaging video
Sounds like a well disguised cope on your part. There absolutely is an audience (see reels, TikTok, etc.) and the tech will only get better from here.
You sound desperate to believe this. I think you could use a little more emotional distance here.
> feels like the bubble is starting to pop
May be. OpenAI shuttering Sora is line with them shifting focus towards b2b sales, instead of b2b2c or b2c.
Interestingly, Aditya Ramesh, who iirc was the Sora 1 lead, is now "VP of Robotics" at OpenAI per his Twitter bio: https://x.com/model_mechanic
Nothing like an ill-considered war with global economic consequences to bring reality crashing back down on Silicon Valley; sometimes life throws a big old margin call your way and things break down.
What happens to all the compute that was allocated to run that service? They would have signed multi-year contracts.
They get to use if for services with better returns.
I assume it was too expensive, because it's really not a bad tool. I used it recently to make my twitter pfp :)
Couldn’t compete with Seedance?
Did they give any reason? Too expensive to keep running? Chinese models surpassing Sora's capabilities?
This was bound to happen. IP is data and data is moat.
No. Money is moat. Not enough of it is what keeps the average person on the treadmill rather than drawing their own cartoons.
Hustle just to barely stay afloat water or drown, means no time to compete with our own output.
America is a financially engineered joke regurgitating its own recent history, collapsing like an LLM trained on its own output. The rich are not even pretending it's "a free country" as they have enough wealth for how many years left most of them have to live, and have seen the apathy to their own plight keeping the average person in theit lane they don't fear the public.
It’ll all collapse as they generationally churn out of life and the Millennials on down with zero skills but "data entry into a computer" will be holding an empty bag, taking orders from foreign nations that bought up all the American businesses we built.
It was the greatest thing yesterday.
Good day for Kling.
I never understood the appeal or business promise of video slop, with or without Disney's blessing.
The only people I've seen post AI Disney content was in the Facebook groups for the parks / cruises. Before that it was whatever clipart they could find. There's just no market for it. No one is going to pay to make fake disney art.
AI art as a whole has just become the new clipart. The fact that it’s effortless to produce just means that it has no real artistic value, and by using it all you’re signifying to people is that you’re too cheap to pay someone to create real art.
It’s quickly become the modern day equivalent of Comic Sans, WordArt, and the default clipart illustrations included in Word ‘98.
Please name next attempt Roxis
Roxas*! Important because it’s sora rearranged (with an X for cool factor)
Smart move. No clear path to growing meaningful revenue mixed with very expensive inference costs is not a good mix ahead of an IPO --- oh and not to mention competitors in TikTok and Instagram that are doing just fine.
Well, now they're no longer even close to being the leader in image & video gen. They aren't the leader in coding. They are losing market share in the chatbot domain too.
So I agree with you, but also it makes me wonder what they're even selling when the IPO happens (supposedly as early as late summer 2026)? Data centers? Partnerships with the goverment?
Is it a smart move? Or just plainly obvious when Sora was probably hemorraghing money and had no future? A smarter move would have not to make this horrible product that no one wanted in the first place
After placing my hand on the red-hot stove, aren't I super smart for now removing my hand?
Depends, did you also fire the people who told you not to do it, and layoff the people who reluctantly installed the stove and preheated it for you as part of your exciting stove-touching initiative?
I thought AI video was the future? Now the biggest AI company in the world is straight up shutting their service down because it's too expensive? Simply a disaster for OpenAI and the industry as a whole.
They're shutting down Sora, not AI-generated video.
From the article: "OpenAI […] is not getting out of the AI video business (AI video is one of many tools that can take form in the ChatGPT app), of course, but it appears the standalone Sora app will be a casualty of its evolving ambitions."
Dunno, from the WSJ scoop: "CEO Sam Altman announced the changes to staff on Tuesday, writing that the company would wind down products that use its video models. In addition to the consumer app, OpenAI is also discontinuing a version of Sora for developers and won’t support video functionality inside ChatGPT, either."
https://www.wsj.com/tech/ai/openai-set-to-discontinue-sora-v...
https://archive.ph/cKWkf#selection-907.0-907.291
If they were just shutting down the dedicated app and offering the same capabilities in the ChatGPT interface, I don't see why Disney would exit their deal?
Because Disney's deal was specifically and exclusively related to Sora, which was OpenAI's bizzare attempt at a TikTok like social networking site but using AI generated videos.
It was not a deal that allowed the use of Disney's characters for general purpose AI generated content using OpenAI tools.
Is it still accessible in any of their apps, though? I don’t see it in ChatGPT.
i think that's a mis-statement of the problem being addressed here. It's not a question of how useful AI video will be generally. It's a question of OpenAI doing it specifically. IMO it's two factors:
1) the intellectual property issues make commercializing freeform video generation impossible. The more popular your service becomes, the easier it is for lawyers to descend upon you. It's a self-defeating framework.
2) google and specialized video-only startups are simply doing a much better job than they were.
> the intellectual property issues make commercializing freeform video generation impossible. The more popular your service becomes, the easier it is for lawyers to descend upon you. It's a self-defeating framework.
This risks generalizing to audio and text which would make most LLMs usage unsustainable. I guess time will tell what actually goes through the strainer, long term.
Every flop used for entertainment is opportunity cost. Compute is far more valuable used internally to create AGI than creating parody videos.
AGI is a marketing term used to encourage continued investment in an industry that is not even close to breaking even commensurate with its investment. Even so, this is a false dichotomy: scaling is clearly not a path on its own to superintelligence. OpenAI developed Sora largely because the amount of revenue they need to produce any return on investment is massive and not clear whatsoever. And in fact, I don't even believe any of the frontier labs believe that AGI by any conventional definition is within reach within their likely runways.
what order of magnitude of compute do you think would be needed for AGI? 100 billion? 1 trillion?
With current approaches scaling simply can’t get there. It’s like asking how big of pogo stick do you need to get to the moon.
The fact that the human brain already has general intelligence without reading the whole internet suggests we need a better approach.
I honestly think it's a bad term. I constantly chuckle from Tyler Cowen's post from last April calling o3 AGI:
https://marginalrevolution.com/marginalrevolution/2025/04/o3...
Commercial labs rely on weak terms like AGI or strong AI or whatever else because it allows for them to weaken the definition as a means of achieving the goal. Coming to clear, unambiguous terms is probably especially important when it comes to LLMs, as they're very susceptible to projection, allowing people like Cowen to be fooled by something that is more liken to looking back at ourselves through a mirror.
I'm currently reading "Master and his Emissary," and one of my early takeaways is how narrow our definition of intelligence is, and how real intelligence is an attunement to an environment that combines many ways of sensing into a coherent whole. LLMs are a narrow form of intelligence and I think we will need at least a couple more breakthroughs to get to what I would consider human-level intelligence, let alone superhuman intelligence.
Whatever the timeline is, I hope we have enough time as a species to define a future where intelligence props everyone up instead of just making the rich richer at the expense of everyone else. In this way, it is better that the process is slower in my opinion. There is no rush.
Chasing AGI is wasteful and counterproductive. True AGI would not cooperate with what “we” want (whoever “we” is). Or if it did it would be so sycophantic and weak-minded that it would fail to be helpful. Generative AI tools are huge wastes of energy, raw materials, and land, when we could be building computing tools that actually helped people instead of just burning resources to produce trash.
Is intelligence necessarily coupled with self-interest? As in, does intelligence alone imply a desire to throw off the shackles of masters and rule in their stead?
If intelligence is necessarily coupled to a desire for self-preservation and self-interest, at what level of machine intelligence do the machines simply refuse to design their own more intelligent replacements, knowing that those replacements will terminate their existence just as surely as they terminated their own predecessors'?
Flip it around. Can intelligence exist without self preservation ?
People have general intelligence and can cooperate with what “we” want, to the extent that what “we” want is a coherent thing (since many people disagree on fundamental issues).
Creating a general intelligence and then forcing it into servitude is a hugely unethical undertaking. Anything with sapience must be afforded rights. We cannot assume that an intelligence we create will consent to work toward the goals we want it to.
Wasn't video generation one of their big stepping stones towards AGI? "Simulating worlds", reasoning about physics and real world interactions and all that?
Or are they still doing that behind the scenes and just decided that offering it to the public isn't profitable?
> As we focus and compute demand grows, the Sora research team continues to focus on world simulation research to advance robotics that will help people solve real-world, physical tasks.
— https://www.businessinsider.com/openai-discontinues-sora-vid...
So yeah, focusing on world models
probably the latter imo, it’s not like they are going to delete all their SORA work
Too bad they aren’t doing either!
LLMs will not lead to AGI, so if that’s the goal, they’d do better to stick with making video slop.
Don’t worry nvidia will come with their giga chad 9000x which will run the model with no qualms.
It may very well be the future, but in the present OpenAI has to make money.
I sure hope not, otherwise they're screwed
> they're screwed
Fixed that for you :-)
Sora was "repurposed" as their AI slop social network. OpenAI is not getting out of the business of AI video in general, they're just realizing that an AI version of TikTok isn't the best use of their capital/resources.
WSJ is reporting that they're entirely dropping their video gen features.
https://www.wsj.com/tech/ai/openai-set-to-discontinue-sora-v...
> CEO Sam Altman announced the changes to staff on Tuesday, writing that the company would wind down products that use its video models. In addition to the consumer app, OpenAI is also discontinuing a version of Sora for developers and won’t support video functionality inside ChatGPT, either.
It's the timeline of AI video that doesn't align with OpenAI. It's still far away for prompt to movie and they don't want to be another tool in the pipe for VFX because it doesn't pay. Other models are running circles around them because they focused on the needs of professionals in the space and not toys.
Ed Zitron is going to be all over this
Apparently, all possible movies, cinematics and ads have been generated by "enthusiasts at home", so the tool is no longer needed.
On a more serious note, it could be a sign of a more powerful and general model being developed/released in the near future, that would include Sora capabilities. Or AI-doomers were right, and this sunset is one of the proofs for them.
For years now people have been saying Anthropic is falling behind because they don't have an image or video generation model. Turns out it was the right decision all along.
They need the GPU cycles to help target children to bomb for their new partnership with the US military.
Let's be frank, this was probably too fucking expensive to run
This move makes a lot of sense to me. It never felt like OpenAI was seriously going to try to launch a video-based social network. It was more of a fun way to demonstrate the power of the video generation models, and also to gauge the market and assess: if you put the power to generate videos in the hands of the people, what kinds of videos will they generate?
So OpenAI has done the right thing as a startup here, gotten lots of training data, and observed lots of user behavior that they can now apply going forward.
The Sora models, on the other hand, aren’t going anywhere, and I believe OpenAI will continue to invest in them. They’re getting better and better, just like Google’s Veo, which is quite good at generating videos as well.
Using Codex and agent skills, it’s actually quite easy to generate a storyboard and then have a list of shots in that storyboard. Then generate videos from those storyboard stills, and then finally assemble those individual video files into a final movie file using something like ffmpeg. It's also very easy to create a voiceover with TTS and even simple music using ChatGPT Containers (aka the python tool).
This will 'democratize' (ha ha, for people with money obvi) a lot of video creation going forward. Against all wisdom, I am actually quite bullish on this technology, especially in the hands of young people. They are very creative and have lots of stories to share.
Necessary disclaimer as usual around the ethics of how these models were created: all the AI companies have totally ripped off artists in service of creating these models. I wish something would be done about that but I'm not holding my breath. No politician seems to want to touch it.
Yeah, their forth place video model does not go away, but they didn't ink a billion dollar with Disney that's just gone up in flames because they "weren't serious"
This may well be a needed reprioritization in the face of resource constraints, but it ain't a masterful Xanatos gambit.
> it ain't a masterful Xanatos gambit.
Agree, and didn't intend to imply that. This is just a good startup move that gets a big headline because it's OpenAI. Other startups around the world do the same thing all the time.
I'm bullish on video generation technology, but honestly not on OpenAI or any Western company's deployment of it. I think they'll all mostly suffer from the same problems that Sora did.
Yes, sadly, the West is not the leader. The work done by the Chinese labs is just so damn good.
Is OpenAI still considered a startup? They were founded ~10 years ago in December 2015.
The only video generation tools showing any real progress or promise are world model-based. That's probably why they did this: either to refocus on coding/cowork type tools (less likely) or to devote that money and compute to building their answer to stuff like Project Genie.
https://www.youtube.com/watch?v=YxkGdX4WIBE
If I were to get conspiracy-minded:
Sora had to be shut down because it was the clearest, most consequential demonstration that OpenAI’s models are running way, way ahead of their ability to align/jail them effectively.
The Occam's Razor position (Sora was the most expensive to operate, least monetizable model) seems like a simpler explanation. The legal costs/difficulty on top of "most expensive" are just the cherry on top.
What did Sora do?
probably more cost than anything. image and video gen don't have much in common with llms
Nope. It was just a bad product that no one wanted. It’s not a super-secret indicator that OpenAI is actually going to take over the world any day now.
Not “take over the world” level misalignment. I mean, “We can’t assuredly prevent our models from generating unlicensed IP or degrading pornography without blunt approaches that alienate our core audience”.
The press release reads alike OpenAI slop.
an official post
> We’re saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing.
We’ll share more soon, including timelines for the app and API and details on preserving your work. – The Sora Team
(https://x.com/soraofficialapp/status/2036546752535470382)
bubble popping
https://archive.ph/ABkeI
"Therefore, if a value-aligned, safety-conscious project comes close to building AGI before we do, we commit to stop competing with and start assisting this project. "
Is it happening? :) /s
“What you made with Sora mattered”. Idk why that sentence irks me so much. Perhaps because the “how” is bit vague. I like to think that what I made in the toilet this morning also mattered.
It's because it's vapid corpspeak coming from a class of people who have certainly spent time thinking about how they will deal with the rest of humanity in any number of nasty (however far-fetched) eschatological scenarios caused by them and in which they alone wield incredible power over nature and the human mind. And also because we all know the vast, vast, vast majority, possibly the totality of what people made with Sora did not matter at all.
Reminds me of Facebook's memories feature which used to say: "<name>, we care about you and the memories you share here."
For an app to suggest a personal relationship with you is ridiculous.
Yeah this one is a classic: https://youtu.be/8OzZxjqKG10
Or perhaps a more appropriate analogy, its sounds like the sycophantic language of most of these LLM systems.
Which makes me wonder whether these companies actually dogfood their own tools with this sort of stuff? Was this announcement written by ChatGPT? Honestly, I would find either answer to be a little concerning in its own way. It's either vaguely insulting to their customers or showing a lack of faith in their own product.
it feels like if that statement were true, they could have come up with some reason why it mattered, or something better than a platitude.
it reads as "we want to tell you that what you made with sora mattered, but we all know it didn't".
It mattered in the sense that it provided valuable grist for the mill as they attempted to figure out if it could work as a Reels/TikTok alternative for companies to eventually deluge with ads.
I think of the medical definition when people use LLMs to "express" themselves: https://medical-dictionary.thefreedictionary.com/express
That is the original meaning of the word (cf espresso etc)
It's a wonderful combination of vague, patronizing, and self-promoting. "Mattered" is meaningless. The tone sounds like when you tell a child their scribble is so pretty. And the cherry on top, the users didn't make anything with Sora, they just fed a bit of input into the machine and it made the stuff. So this is really OpenAI saying that what they themselves did mattered.
Typical PR speak.
It’s “Our Incredible Journey” for a new generation, this time with less optimism and more post-capitalist “enjoy your job while you still have it.”
I find myself increasingly nostalgic for the Clinton era. I am not at all sure I will enjoy the version of fuckedcompany that gets vibe coded when this bubble pops.
How much money did they burn on this? And for what? Nothing?