My views on market validation have changed with age. What I've observed after talking to hundreds of founders is that it's now so easy for someone to enter a market that it seems like those that are successful are the ones who managed to _create_ their market. No matter how smart or how good your idea is, many many successful ventures are successful because of some intangible / hard-to-reproduce circumstance that allowed them to create the market. It could be investor /pr momentum, connections, regulatory friction or some other intangible, but whatever it is - it's not something that could be easily reproduced because it's nuanced for every founder and company.
This one strikes straight to the heart. We pivoted post YC batch to what was hot at the time and saw a lot of competition (some raising millions more than us). We thought this market validation. Five years later, almost every single company on that list has either died or pivoted.
Why not check your passion and interest regardless of presence/lack of competition and then you can play a long game instead of being in a reactive state.
Being passionate and interested in a problem doesn't mean there is a market for said problem. This doesn't mean that it's not valid to feel that way, but a viable business might be hard if not impossible to build in that niche. Maybe I'm passionate about and interested in ornamental gourd futures [0], doesn't mean it's a way to build a business.
very valid point- but people do start with passion and iterate being the keyword based on understanding users and the market - however if you jump straight into competition/market without having interests or passion then you are driven by numbers and other people and have nothing to fall back onto in terms of purpose/vision/mission -
so someone passionate in ornamental gourd futures can use the passion in it to underdtand other peoples/passion or interests in it and then in the process develop your understanding of them to feed what they are looking for coming from your evolved passion now - youtube was hotornot pics to begin with!
This article is assume startup - you raise a lot of money and get a lot of people to help you build the product fast to get to the very large market. A valid strategy and can earn you a lot of money if there is a large market you can serve.
However there are a lot of markets that are not that big. If your passion is something Pet Rocks - that will probably be a tiny market (it was once big for a short time, but the time is over and unlikely to come back - thought maybe I'm wrong). You are unlikely to every grow a large business because there are so few other people interested in your passion.
There are other markets where your interest/passion will make one person a nice income, but can never scale to a large company. The investors this article is concerned about want nothing to do with it: they can never make their investment back. However you as a person can make a lot of money in this niche self funding the company and growing no faster. It will be hard work, and it will only get you into the lower end of the upper middle class, never rich - but that can be a nice life.
Or you can discover the hard way there is only so much you can take of your interest before you burn out.
then you can passionaltey study people and find if they are not passionate in your passion then what passions they have and make their passions evolve your passions to passionately help their passions.
My views on market validation have changed with age. What I've observed after talking to hundreds of founders is that it's now so easy for someone to enter a market that it seems like those that are successful are the ones who managed to _create_ their market. No matter how smart or how good your idea is, many many successful ventures are successful because of some intangible / hard-to-reproduce circumstance that allowed them to create the market. It could be investor /pr momentum, connections, regulatory friction or some other intangible, but whatever it is - it's not something that could be easily reproduced because it's nuanced for every founder and company.
[delayed]
This one strikes straight to the heart. We pivoted post YC batch to what was hot at the time and saw a lot of competition (some raising millions more than us). We thought this market validation. Five years later, almost every single company on that list has either died or pivoted.
Ignore the competition. Dont ignore their customers.
If they don't have customers you won't either.
If they don't have customers, they aren't competition.
Why not check your passion and interest regardless of presence/lack of competition and then you can play a long game instead of being in a reactive state.
Being passionate and interested in a problem doesn't mean there is a market for said problem. This doesn't mean that it's not valid to feel that way, but a viable business might be hard if not impossible to build in that niche. Maybe I'm passionate about and interested in ornamental gourd futures [0], doesn't mean it's a way to build a business.
[0] https://www.reddit.com/r/wallstreetbets/comments/kzoh1c/i_am...
very valid point- but people do start with passion and iterate being the keyword based on understanding users and the market - however if you jump straight into competition/market without having interests or passion then you are driven by numbers and other people and have nothing to fall back onto in terms of purpose/vision/mission - so someone passionate in ornamental gourd futures can use the passion in it to underdtand other peoples/passion or interests in it and then in the process develop your understanding of them to feed what they are looking for coming from your evolved passion now - youtube was hotornot pics to begin with!
Depends on your passion/interest.
This article is assume startup - you raise a lot of money and get a lot of people to help you build the product fast to get to the very large market. A valid strategy and can earn you a lot of money if there is a large market you can serve.
However there are a lot of markets that are not that big. If your passion is something Pet Rocks - that will probably be a tiny market (it was once big for a short time, but the time is over and unlikely to come back - thought maybe I'm wrong). You are unlikely to every grow a large business because there are so few other people interested in your passion.
There are other markets where your interest/passion will make one person a nice income, but can never scale to a large company. The investors this article is concerned about want nothing to do with it: they can never make their investment back. However you as a person can make a lot of money in this niche self funding the company and growing no faster. It will be hard work, and it will only get you into the lower end of the upper middle class, never rich - but that can be a nice life.
Or you can discover the hard way there is only so much you can take of your interest before you burn out.
then you can passionaltey study people and find if they are not passionate in your passion then what passions they have and make their passions evolve your passions to passionately help their passions.
Ctrl-F: "Customer" (2 results) [both describing customers as a fungible always present entity that must deal with you].
Yea.. maybe change your focus?