This article could be summed up in one sentence as "Markets are more complicated than a country so saying you are targeting a country or continent as a market is too high level to convey an actionable plan."
Which, yeah, sure, but did anyone ever think there was such thing as a "every person in America" or "every person in Korea" market for anything but the most universal of basic necessities?
I'm not sure what I was expecting when I clicked this link, but what I ended up reading appears to just be AI blogspam.
It’s strange that the article says the white collar worker in nyc and small business owner in suburban Texas are not the same market. To many businesses they are in the same market. McDonald’s Home Depot etc they don’t make different products for those two individuals
home depot doesn't have lucatations in Mahattan - I don't even need to check that made up fact to believe it. The market in manhattan cannot support home depot as it opperates in the Texas suburb. Even if they do happen to have a store there it would have to be different.
> Teams that start with translation almost always share the same failure pattern: They change the language, without changing the choice.
Obligatory reminder to the utter failure of Walmart to enter the German market a few decades ago [1]: no respect for local labor laws was one thing (most of the competition openly sharted on it just as well), but what really did them in was the greeters, the forced smiles and the chants. Germans don't want to be coddled like Americans, Germans don't want to be treated like a religious cult at work, and the failure of Walmart to see this lost them over a billion dollars.
I really don't get why large corporations seemingly don't do more homework when trying to get into a new market. Especially if they buy a successful company to do so, without doing any work figuring out why they're successful, nor rocking the boat.
I worked at one of the largest IT companies here in Norway when it got sold to some international corporation. They drove it into the ground in less than 6 months, selling the tattered remains for scraps to our largest competitor.
In my current job I've seen it multiple times with our competitors, where they're just a shadow of themselves after getting acquired by a large multinational.
Good for us of course, we're now dominating our niche.
> I worked at one of the largest IT companies here in Norway when it got sold to some international corporation. They drove it into the ground in less than 6 months, selling the tattered remains for scraps to our largest competitor.
That's intentional, corporate raiding (or by its legal name, leveraged buyouts and similar strategies). Load the purchased company up with debt to finance its own acquisition, take everything that's valuable (e.g. a specific contract, IP, "rockstar" employees - aka acquihire), sell off the husk to the highest bidder or send it off to bankruptcy. All you need is someone braindead (or desperate) enough to lend you money.
When all you're looking at is one single thing of (relatively) stellar value, you don't need to invest in the rest.
> That's intentional, corporate raiding (or by its legal name, leveraged buyouts and similar strategies).
But that's not what they did as far as I know. They just implemented some braindead policies that caused income to grind to a halt overnight, because those policies worked so well in the other countries ther were in.
The good employees jumped ship early. I had a limited contract which didn't get renewed due to hiring freeze.
True. Interesting as well that Aldi Sud did the complete opposite when they entered the US with Trader Joe's - completely adapting the brand to the local market.
This article is so heavily edited by ChatGPT that every single sentence exhibits AI slop smells. It’s so hard to read anything these days without being put off by the repetitive robotic style of AI.
This article could be summed up in one sentence as "Markets are more complicated than a country so saying you are targeting a country or continent as a market is too high level to convey an actionable plan."
Which, yeah, sure, but did anyone ever think there was such thing as a "every person in America" or "every person in Korea" market for anything but the most universal of basic necessities?
I'm not sure what I was expecting when I clicked this link, but what I ended up reading appears to just be AI blogspam.
Markets are largely defined by legal system, not that the culture of individuals within the jurisdiction are homogenous, but the way business is done.
It’s strange that the article says the white collar worker in nyc and small business owner in suburban Texas are not the same market. To many businesses they are in the same market. McDonald’s Home Depot etc they don’t make different products for those two individuals
home depot doesn't have lucatations in Mahattan - I don't even need to check that made up fact to believe it. The market in manhattan cannot support home depot as it opperates in the Texas suburb. Even if they do happen to have a store there it would have to be different.
Maybe check the fact because I've gone to Home Depot in Manhattan before myself
Kind of resonate with my experience, I built an app that only seemed to sell in San Francisco and some European capitals.
Before release, I thought it would simply be correlated with population density, but I was very very wrong.
It was an educational app, not related to IT…
Some case studies would've been interesting. The rest is marketing copy to justify why they should be hired.
I wrote something then realised I was writing a critique on SEO blogpost slop from a consultant for a consultancy. 3/10 - would not do again.
> Teams that start with translation almost always share the same failure pattern: They change the language, without changing the choice.
Obligatory reminder to the utter failure of Walmart to enter the German market a few decades ago [1]: no respect for local labor laws was one thing (most of the competition openly sharted on it just as well), but what really did them in was the greeters, the forced smiles and the chants. Germans don't want to be coddled like Americans, Germans don't want to be treated like a religious cult at work, and the failure of Walmart to see this lost them over a billion dollars.
[1] https://medium.com/the-global-millennial/why-walmart-failed-...
I really don't get why large corporations seemingly don't do more homework when trying to get into a new market. Especially if they buy a successful company to do so, without doing any work figuring out why they're successful, nor rocking the boat.
I worked at one of the largest IT companies here in Norway when it got sold to some international corporation. They drove it into the ground in less than 6 months, selling the tattered remains for scraps to our largest competitor.
In my current job I've seen it multiple times with our competitors, where they're just a shadow of themselves after getting acquired by a large multinational.
Good for us of course, we're now dominating our niche.
> I worked at one of the largest IT companies here in Norway when it got sold to some international corporation. They drove it into the ground in less than 6 months, selling the tattered remains for scraps to our largest competitor.
That's intentional, corporate raiding (or by its legal name, leveraged buyouts and similar strategies). Load the purchased company up with debt to finance its own acquisition, take everything that's valuable (e.g. a specific contract, IP, "rockstar" employees - aka acquihire), sell off the husk to the highest bidder or send it off to bankruptcy. All you need is someone braindead (or desperate) enough to lend you money.
When all you're looking at is one single thing of (relatively) stellar value, you don't need to invest in the rest.
> That's intentional, corporate raiding (or by its legal name, leveraged buyouts and similar strategies).
But that's not what they did as far as I know. They just implemented some braindead policies that caused income to grind to a halt overnight, because those policies worked so well in the other countries ther were in.
The good employees jumped ship early. I had a limited contract which didn't get renewed due to hiring freeze.
True. Interesting as well that Aldi Sud did the complete opposite when they entered the US with Trader Joe's - completely adapting the brand to the local market.
...Id say that Aldi watched the market failure of Walmart in Gemany very closely and learnt massivly from that? :-)
This article is so heavily edited by ChatGPT that every single sentence exhibits AI slop smells. It’s so hard to read anything these days without being put off by the repetitive robotic style of AI.