One really appreciates the “pocket” label of this format if one wears suits, sport coats, or blazer jackets, or almost any of several styles of coat that fall under the category of “overcoat”: these books really were pocket size! For those pockets, that is. The thicker ones are pushing it, but the ones closer to 250 pages fit neatly in a blazer pocket. Thicker ones are fine in the cavernous pockets of many overcoats (though, hell, so are trade-size books)
(Phones work better in a jacket, too—I think we made a mistake running away from that clothing style, they’re like wearable purses that also make you look nicer. Sure suits are kinda wasteful with the way the jackets get downgraded if the pants are destroyed, but odd jackets we should have held on to!)
If you compare the viewership of Game of Thrones with the readership of the original novels, the gap is enormous — not because one is “better,” but because different media win different kinds of attention.
Most people are never choosing between Being and Time and an HN thread.
But if they were forced to choose, we already know which one would dominate sheer engagement.
That doesn’t mean HN replaces philosophy — it just means that attention has its own economics.
And any medium that captures attention will inevitably show qualities (good and bad) that heavyweight works simply can’t compete with.
>If you compare the viewership of Game of Thrones with the readership of the original novels
The novels are unfinished though and I hardly believe they will be completed by him seeing how the penultimate novel has taken him over a decade to do about 75% of it and him being 77 already. I would never start a series I know it is unlikely to be completed.
I like Cal Newport and own all of his books, but this sort of commentary is ultimately just pretentious. Aristocrats back in the day had similar thoughts about peasants even being literate.
I assure you, by sheer virtue of quantity, no matter what criteria you use YouTube/TikTok/Shorts/etc has a [set of videos] which demonstrates quality similar to any novel or literary work.
It's true there's more garbage out there than ever before, but this is an artifact of democratization of creation and this is good imho. I also reject the premise that time to creation is an indication of quality.
That reasoning doesn’t make any sense. Half a billion litres of Coca Cola are produced every single day, but the chance of a bottle of Coca Cola being made whose quality is similar to that of a good imperial stout is exactly zero, even though they’re both brown carbonated beverages. No amount of quantity can overcome a process intended to standardise for something other than quality. If the algorithm aggressively selects for mediocrity, mediocrity is what will be produced.
I'm not sure I understand your analogy. YouTube has both diversity and quantity at levels tens of orders of magnitude higher than any high-quality-low-quantity good. Given the subjectivity of quality and amounts considered it's simply statistical fact that YouTube will always have things at the highest ends of subjective quality for any category.
The algorithm doesn't select for mediocrity - it selects for viewership, but regardless there are millions of creators at there that aren't optimizing for views anyway. It's the same reason some set of random blog posts or comments on sites such as this one will have quality similar to snippets of the highest quality technical documentation. Sheer diversity and quantity will always win.
I don’t see how it’s is a statistical fact. There’s nothing I’ve seen on YouTube that compares even slightly to a high quality movie or TV series (unless it’s an unauthorised copy of a movie or TV series…).
that's a funny example, because something like Cobra Kai literally began on YouTube, there are others like Hazbin Hotel.
anyway, as for the statistics, for the case of YouTube since there are is no forced directive to which all videos must follow (creatively), you can treat all videos as random attempts. then it's just stats to show that such a distribution will have outliers that match or exceed in subjective quality the gate kept works (traditional tvs or literature).
The quality of Coca Cola can only be compared to other colas. Comparing a soft drink to an imperial stout makes no sense. In my book, the imperial stout always has zero quality, because I would never see a reason to voluntarily drink it, whereas I might indulge in a diet coke every now and then.
But that’s why comparing subjective qualities of different things is a waste of time.
YouTube has many highly educational videos that are better than most professional production tv, especially for the hard sciences.
> Over one billion TikTok videos will be viewed today, and yet, you’re still here, reading a speculative essay about media economics. I don’t take that for granted.
Well said. Articles like these bring a sort of relief to me from the constant chaos of short-form media and the like. Very refreshing.
I don't know. There's definitely fewer serious novels of a certain kind being published, and movies that aren't special effect spectacles tend to flop or go straight to streaming (for now).
Films got dramatically cheaper to produce and streaming gave them a platform to be easily distributed outside of the very exclusive cinema market.
Now the problem is quality and production. Studios don't have to be very selective at all any more so median quality has gone way down. Streaming platforms have a ton of content and terrible discovery which means there are huge volumes of mid content and a few gems that unless they are popular are impossible to find.
Publishing had a huge demographic change and is suffering from a different kind of bias than in decades past which has the same kind of diversity-limiting effect, just substituting different groups being promoted and left behind.
Culturally all over media production there's also a problem with a difficult to make distinction – "trying to be diverse" vs "actual diversity" and the imbalance is pushing people into silos: politically, culturally, and in every other way.
I found this article interesting but I'm not sure I understood the point.
I think the main concern with short form video isn't taste or appetite, but just the ability to digest.[0]
Though the effects on attention might be more acute than we think. A friend of mine found that he's able to read books just fine, if he just switches off his electronics first. Suddenly his brain comes back online...
[0] See also: The mere presence of a smartphone reduces basal attentional performance [even when switched off]
I don't use TikTok but spend some time on Instagram. Despite the format, I enjoy a lot of intellectually stimulating content (and, sometimes, conversations) on the platform.
Sometimes a friend would show me their feed and I'd be shocked at how different the content they are presented by their version of the algorithm.
There are a lot of people putting a lot of effort to create very interesting content and we should not belittle their work just to fein intellectual superiority.
There's really nothing inherently wrong about the format.
> There's really nothing inherently wrong about the format.
"Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot. For the 'content' of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind...The effects of technology do not occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without any resistance. The serious artist is the only person able to encounter technology with impunity, just because he is an expert aware of the changes in sense perception." — Marshal McLuhan, Understanding Media
I feel like McLuhan is so thoroughly accepted as gospel now that it’s refreshing to see someone casually dismiss the idea out of hand like OC. I would love to see a serious exploration of the argument against McLuhan in 2025, just for fun.
> A closer look reveals that by vastly increasing the market for the published word, paperbacks also vastly increased the opportunities to make a living writing serious books
We can grant that this is true and yet it doesn't seem to provide encouragement. The equivalent today would be slop TikTok demand vastly increasing the opportunity for "serious" TikToks, whatever those may be.
A 'serious TikTok' is not a film. To think a film and a TikTok are alike is to make an elementary mistake in media analysis.
I can buy that we're going to get an explosion in fantastic short-form content. I'd say that the _Almost Friday TV_ group, who started a few years ago, are an example.
But this remains terrible news for predecessor mediums, who will suffer diminished demand and a general decline in the competency of audiences to enjoy those mediums ("great writers need great readers").
As someone who has a hard time putting down tiktok, I have to say: Yes, the platform and algorithm is addictive and predatory, but some of the content is really good. Lots of very funny sketches, in particular. I don't like dances and whatever, so I get none of that.
Unfortunately, the mass market paperback, the format that began with Pocket Books that Newport references, has seen its last:
https://www.publishersweekly.com/pw/by-topic/industry-news/p...
Paperbacks will now only be sold in the larger trade paperback format.
One really appreciates the “pocket” label of this format if one wears suits, sport coats, or blazer jackets, or almost any of several styles of coat that fall under the category of “overcoat”: these books really were pocket size! For those pockets, that is. The thicker ones are pushing it, but the ones closer to 250 pages fit neatly in a blazer pocket. Thicker ones are fine in the cavernous pockets of many overcoats (though, hell, so are trade-size books)
(Phones work better in a jacket, too—I think we made a mistake running away from that clothing style, they’re like wearable purses that also make you look nicer. Sure suits are kinda wasteful with the way the jackets get downgraded if the pants are destroyed, but odd jackets we should have held on to!)
If you compare the viewership of Game of Thrones with the readership of the original novels, the gap is enormous — not because one is “better,” but because different media win different kinds of attention.
Most people are never choosing between Being and Time and an HN thread. But if they were forced to choose, we already know which one would dominate sheer engagement.
That doesn’t mean HN replaces philosophy — it just means that attention has its own economics. And any medium that captures attention will inevitably show qualities (good and bad) that heavyweight works simply can’t compete with.
>If you compare the viewership of Game of Thrones with the readership of the original novels
The novels are unfinished though and I hardly believe they will be completed by him seeing how the penultimate novel has taken him over a decade to do about 75% of it and him being 77 already. I would never start a series I know it is unlikely to be completed.
At this rate, GRRM's novels will be finished by AI whether he likes it or not.
I like Cal Newport and own all of his books, but this sort of commentary is ultimately just pretentious. Aristocrats back in the day had similar thoughts about peasants even being literate.
I assure you, by sheer virtue of quantity, no matter what criteria you use YouTube/TikTok/Shorts/etc has a [set of videos] which demonstrates quality similar to any novel or literary work.
It's true there's more garbage out there than ever before, but this is an artifact of democratization of creation and this is good imho. I also reject the premise that time to creation is an indication of quality.
That reasoning doesn’t make any sense. Half a billion litres of Coca Cola are produced every single day, but the chance of a bottle of Coca Cola being made whose quality is similar to that of a good imperial stout is exactly zero, even though they’re both brown carbonated beverages. No amount of quantity can overcome a process intended to standardise for something other than quality. If the algorithm aggressively selects for mediocrity, mediocrity is what will be produced.
I'm not sure I understand your analogy. YouTube has both diversity and quantity at levels tens of orders of magnitude higher than any high-quality-low-quantity good. Given the subjectivity of quality and amounts considered it's simply statistical fact that YouTube will always have things at the highest ends of subjective quality for any category.
The algorithm doesn't select for mediocrity - it selects for viewership, but regardless there are millions of creators at there that aren't optimizing for views anyway. It's the same reason some set of random blog posts or comments on sites such as this one will have quality similar to snippets of the highest quality technical documentation. Sheer diversity and quantity will always win.
I don’t see how it’s is a statistical fact. There’s nothing I’ve seen on YouTube that compares even slightly to a high quality movie or TV series (unless it’s an unauthorised copy of a movie or TV series…).
that's a funny example, because something like Cobra Kai literally began on YouTube, there are others like Hazbin Hotel.
anyway, as for the statistics, for the case of YouTube since there are is no forced directive to which all videos must follow (creatively), you can treat all videos as random attempts. then it's just stats to show that such a distribution will have outliers that match or exceed in subjective quality the gate kept works (traditional tvs or literature).
The quality of Coca Cola can only be compared to other colas. Comparing a soft drink to an imperial stout makes no sense. In my book, the imperial stout always has zero quality, because I would never see a reason to voluntarily drink it, whereas I might indulge in a diet coke every now and then.
But that’s why comparing subjective qualities of different things is a waste of time.
YouTube has many highly educational videos that are better than most professional production tv, especially for the hard sciences.
Time alone doesn't equate to quality, but you can't deny that creating something really good doesn't take a long while.
> Over one billion TikTok videos will be viewed today, and yet, you’re still here, reading a speculative essay about media economics. I don’t take that for granted.
Well said. Articles like these bring a sort of relief to me from the constant chaos of short-form media and the like. Very refreshing.
I don't know. There's definitely fewer serious novels of a certain kind being published, and movies that aren't special effect spectacles tend to flop or go straight to streaming (for now).
Films got dramatically cheaper to produce and streaming gave them a platform to be easily distributed outside of the very exclusive cinema market.
Now the problem is quality and production. Studios don't have to be very selective at all any more so median quality has gone way down. Streaming platforms have a ton of content and terrible discovery which means there are huge volumes of mid content and a few gems that unless they are popular are impossible to find.
Publishing had a huge demographic change and is suffering from a different kind of bias than in decades past which has the same kind of diversity-limiting effect, just substituting different groups being promoted and left behind.
Culturally all over media production there's also a problem with a difficult to make distinction – "trying to be diverse" vs "actual diversity" and the imbalance is pushing people into silos: politically, culturally, and in every other way.
I found this article interesting but I'm not sure I understood the point.
I think the main concern with short form video isn't taste or appetite, but just the ability to digest.[0]
Though the effects on attention might be more acute than we think. A friend of mine found that he's able to read books just fine, if he just switches off his electronics first. Suddenly his brain comes back online...
[0] See also: The mere presence of a smartphone reduces basal attentional performance [even when switched off]
https://www.nature.com/articles/s41598-023-36256-4
I don't use TikTok but spend some time on Instagram. Despite the format, I enjoy a lot of intellectually stimulating content (and, sometimes, conversations) on the platform.
Sometimes a friend would show me their feed and I'd be shocked at how different the content they are presented by their version of the algorithm.
There are a lot of people putting a lot of effort to create very interesting content and we should not belittle their work just to fein intellectual superiority.
There's really nothing inherently wrong about the format.
> There's really nothing inherently wrong about the format.
"Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot. For the 'content' of a medium is like the juicy piece of meat carried by the burglar to distract the watchdog of the mind...The effects of technology do not occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without any resistance. The serious artist is the only person able to encounter technology with impunity, just because he is an expert aware of the changes in sense perception." — Marshal McLuhan, Understanding Media
I feel like McLuhan is so thoroughly accepted as gospel now that it’s refreshing to see someone casually dismiss the idea out of hand like OC. I would love to see a serious exploration of the argument against McLuhan in 2025, just for fun.
The crux of the post is this:
> A closer look reveals that by vastly increasing the market for the published word, paperbacks also vastly increased the opportunities to make a living writing serious books
We can grant that this is true and yet it doesn't seem to provide encouragement. The equivalent today would be slop TikTok demand vastly increasing the opportunity for "serious" TikToks, whatever those may be.
A 'serious TikTok' is not a film. To think a film and a TikTok are alike is to make an elementary mistake in media analysis.
I can buy that we're going to get an explosion in fantastic short-form content. I'd say that the _Almost Friday TV_ group, who started a few years ago, are an example.
But this remains terrible news for predecessor mediums, who will suffer diminished demand and a general decline in the competency of audiences to enjoy those mediums ("great writers need great readers").
TikTok in China has videos on the for-you page exceeding 20, 30 minutes. In the US they've been promoting 1-4 minute long videos for a while already
As someone who has a hard time putting down tiktok, I have to say: Yes, the platform and algorithm is addictive and predatory, but some of the content is really good. Lots of very funny sketches, in particular. I don't like dances and whatever, so I get none of that.
ok this is a pretty stupid take from an otherwise smart guy.
tikok/YT shorts/IG reels is many orders of magnitude higher supply of slop than Simon Schuster paperbacks